Sr Commercial Marketing Manager – Customer & Segmentation

Overview

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The Sr. Commercial Marketing Manager, Customer Growth & Segmentation is responsible for driving 5G Broadband growth through customer segment innovation, commercialization strategy, and market expansion initiatives. This role will identify and develop high‑potential customer segments, differentiated value propositions, and targeted acquisition strategies that strengthen T‑Mobile’s competitive position and category leadership for our Postpaid and Prepaid broadband business.

You will leverage customer insights, market intelligence, behavioral trends, and competitive analysis to develop strategic growth initiatives and bring innovative ideas from concept through commercialization. Success in this role requires strong business acumen, analytical thinking, and the ability to translate customer and market insights into scalable growth strategies.

You will partner closely with teams across Product, Marketing, Brand, Pricing, Commercial Acquisition, Program Management, and CX Operations to develop and execute segment strategies that drive measurable business impact.

The ideal candidate is a strategic, customer‑obsessed marketer who thrives in fast‑paced environments and has experience developing acquisition strategies, unlocking emerging customer segments, and influencing cross‑functional stakeholders.

This is a hybrid role requiring a minimum of 3 days per week in the office.

Yes

• Lead customer segment innovation and commercialization initiatives focused on driving 5G broadband growth and customer acquisition
• Develop customer segmentation frameworks, value propositions, acquisition strategies, and business cases to support growth initiatives
• Partner cross‑functionally with Marketing, Product, Pricing, Brand, Commercial Growth, and Planning teams to develop and execute go‑to‑market initiatives
• Manage segment performance using insights and marketing intelligence to optimize strategy and drive continuous improvement
• Present strategic recommendations, opportunity assessments, and performance updates to senior leadership
• Also responsible for other duties/projects assigned by business management as needed

• Bachelor’s degree in Marketing, Business, Communications, or related field, or 7 years of equivalent work experience; advanced degree preferred
• 7+ years of experience in Marketing, Product Marketing, Commercial Strategy, Customer Segmentation, Growth Marketing, or related disciplines
• Proven experience developing customer acquisition strategies and commercialization plans in highly competitive industries
• Strong strategic thinking and analytical capabilities, with the ability to translate customer, market, and performance insights into actionable business strategies
• Experience developing value propositions, go‑to‑market plans, and targeted customer strategies that drive measurable business outcomes
• Demonstrated success leading cross‑functional initiatives and influencing stakeholders across matrixed organizations
• Strong communication, storytelling, and presentation skills
• Entrepreneurial mindset with a passion for innovation and problem solving
• At least 18 years of age
• Legally authorized to work in the United States

Base Pay Range: $109,300 - $197,200. Corporate Bonus Target: 20%. The pay range above is the general base pay range for a successful candidate in the role. The actual starting pay will vary within this range based on work location, qualifications, and experience.

At T‑Mobile, employees in regular, non‑temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most corporate employees are eligible for a year‑end bonus based on company and/or individual performance. Certain…