SVP, Product Sales

How You’ll Make an Impact

Success in your first 1-2 years will be demonstrated by measurable progress across revenue growth, pipeline performance, market expansion, and sales team effectiveness. Priorities include:

• Structure the sales organization to align with the product portfolio with clear roles for new business development and account management and redesigned territory assignments. Develop a performance-based compensation plan that incentivizes new customer acquisition and expansion of existing accounts.
• Leverage existing data infrastructure to track pipelines, performance, and forecasts in real time, improving accuracy, visibility, and close rates. Establish consistent KPIs and reporting so teams can move opportunities forward efficiently.
• Clarify and formalize sales methodology, competitive positioning, and customer engagement strategy. Establish a consultative selling approach that reflects product value and customer segment. Develop enablement frameworks to help reps differentiate across the portfolio and sell effectively.
• Strengthen pricing integrity and resolve any inconsistencies across the customer base. Develop and test alternative pricing models, including subscription or library-based options beyond per-seat pricing.

• This role offers a hybrid schedule with three days in-office each week, based in Chicago (preferred), Washington, DC, or Orlando. Travel is anticipated, up to 30%.
• The total compensation package includes a salary of $275K – 300K base with performance-based bonus potential. We offer an outstanding benefits package including a 401(k) with 6% matching; health, dental, vision, and life insurance; HSA and FSA options; short- and long-term disability; and generous leave. Additional benefits include support for professional development, tuition reimbursement, and more.

• Develop and lead the sales strategy to achieve ambitious revenue and growth targets.
• Partner with the executive team on go‑to‑market strategy, pricing models, and new market expansion.
• Align sales priorities with product, marketing, and customer success to ensure consistent market messaging and customer experience.
• Partner with Product, Marketing, and Sales leadership to build compelling value propositions, positioning, and messaging.

• Develop sales enablement materials and training to support sales teams.
• Ensure consistent product narratives across marketing campaigns, sales pitches, and customer touchpoints.

• Own the sales P&L, forecasting, and pipeline management.
• Establish scalable sales processes, metrics, and performance accountability.
• Identify and cultivate strategic partnerships, distribution channels, and alliances.
• Design and/or enhance approaches to new customer acquisition (hunting), current customer expansion (farming), and former customer win‑back.

• Build, mentor, and inspire a high‑performing sales organization across all sales functions.
• Set clear performance expectations by coaching and developing sales leaders to deliver consistent results.
• Foster a culture of collaboration, accountability, and continuous improvement.
• Define and manage a scalable compensation model for rewarding high performance for sales team members.

• Act as a senior ambassador for the Association with customers, industry bodies, and key stakeholders.
• Monitor market trends, competitor strategies, and customer feedback to inform sales strategy and product innovation.
• Champion customer‑centric approaches, ensuring sales solutions align with evolving customer needs.

• 15+ years of progressive sales leadership experience, including senior executive responsibility for revenue growth and sales operations. Bachelor’s degree required; MBA or advanced degree preferred.
• Proven success driving revenue growth in learning technology, certification, workforce development, compliance, and/or SaaS‑based product organizations.
• Demonstrated ability to build, lead, and scale high‑performing sales organizations, including hiring, developing, and…