Social Media Brand Developer

Are you a brand-building and content creating savant?

Are you a history fanatic?

Have you binged ‘Band of Brothers’ 15 times?

Does bringing the stories of history’s greatest heroes to audiences in the millions and billions sound like a dream job?

If so, you will find few opportunities as rewarding as this.

The American Veterans Center (AVC) is where history meets multimedia and culture, producing major live events and Emmy-winning television specials, along with mass-reaching digital content, all designed to preserve and spotlight America’s heroic legacy.

At the heart of our brand is spotlighting the heroes who inspire us all, then bringing their experiences to a mass audience.

The AVC is hiring for the position of Social Media Brand Developer
, who will be responsible for growing the reach and brand presence of AVC by creating high-quality video edits and distributing those videos across social media platforms, and developing an impactful brand identity across the digital landscape.

To take our brand, content, and reputation to new levels, we are seeking a motivated brand developer and editor with demonstrated proficiency in growing reach and engagement on social accounts, while also having the ability to create/edit the short-form video content they will be distributing.

As a creative and engagement lead, superior communication and interpersonal skills are a must.

Strong preference for candidates that have an existing knowledge base and interesse in American history and military history.

• Primary
  • Promote Brand Identity:
    Establish a consistent, recognizable voice, visual style, and target audience persona across major and relevant digital channels, all aligned with AVC’s tone of ‘aspirational American history.’
  • Content Strategy & Curation:
    Develop and publish high-quality viral content to grab attention and boost engagement. Lead creation of video Short/Reel products from moments at AVC events, interview shoots, and other brand-forward opportunities.
  • Editing:
    Must be able to edit quality volume content, creating three high-performing vertical video Short/Reel edits per day from existing in-house media.
  • Community Management:
    Actively engage with followers by responding to comments and encouraging user-generated content.
  • Analytics and Optimization:
    Track performance metrics (views, watch time, retention, CTR, engagement) to iterate on content strategy and continuously improve results. Optimize edits, titles, SEO, A/B testing, etc.
  • Platform Specialization:
    Understand unique position and operation of specific key platforms and cultivate content accordingly, with specific attention to You Tube, Instagram, and Facebook.
  • Stay Updated and Collaborate:
    Keep up with algorithm changes and social media trends, and collaborate with the AVC team on integrating brand content and impact.
• Secondary
  • Manage brand-forward communication assets, including periodic website updates and content & marketing decks.
  • Coordinate in the development of branded merchandise and lead the implementation of online stores leveraging audiences across You Tube, Facebook, Instagram, etc.

• Demonstrated interest and passion for brand development, culture, content creation, editing, and storytelling.
  
  Strong interest in U.S. history and military history is a major bonus. Though knowledge of history is not required, enthusiasm to learn is.
• Proven success in developing and managing social media on behalf of an organization or brand.
• Portfolio demonstrating proficiency in editing skills, specifically short content. Strong demonstrated performance with You Tube Shorts and Instagram Reels is preferred.
• Proficiency in editing in Adobe Premiere Pro, Photoshop, Illustrator, and other Adobe Creative Cloud Applications, as well as in relevant social media platforms.
• Strong multitasking and project management skills and demonstrated ability to handle multiple projects and tight deadlines are required. Willingness to go above and beyond in advance and through major AVC events and shows, most notably surrounding Memorial Day and Veterans Day.
• Superior communication and interpersonal skills, both in external engagement and internal team…