Brand Identity Designer

Job Title:

Brand Identity Designer for Premium Functional Beverage Brand (Logo + Brand Foundation)

Location:

Remote

Job Type: Freelance / Contract

Budget: $1,500–$3,000 (Phase
1)

We’re building a brand designed to endure.

Mello is a premium functional beverage positioned at the intersection of wellness, lifestyle, and modern luxury. Our goal is to create a brand that feels confident, refined, and instantly recognizable — understated, elevated, and timeless.

We are seeking a talented Brand Identity Designer to define the visual foundation of the company as we prepare for launch.

This is an opportunity to shape a brand at its inception, with strong potential for ongoing collaboration as we scale.

• Primary logo and alternate logo marks
• Foundational brand identity system (typography, hierarchy, visual language)
• Brand direction for packaging and bottle application
• Clean, minimal Word Press landing page design and setup
• Visual direction to ensure consistency across digital channels

The focus is clarity, restraint, and confidence — not complexity.

We admire brands that feel:

• Effortless
• Iconic
• Minimal yet distinctive
• Confident without being loud
• Premium yet accessible

We are inspired by modern wellness, luxury, and contemporary beverage brands that understand the power of simplicity.

• Strong portfolio demonstrating refined, modern brand identity work
• Exceptional typography and layout instincts
• Experience in beverage, wellness, fashion, or lifestyle brands strongly preferred
• Proficiency in Word Press
• Ability to translate abstract positioning into simple, powerful visual systems
• Thoughtful, detail-oriented, and professional

We value designers who understand restraint and intentionality.

Total Phase 1 project budget: $1,500–$3,000, depending on experience and portfolio strength.

This is the first phase of a larger brand build, with opportunity for continued collaboration across packaging, product extensions, and digital expansion.

Please include:

• Portfolio link (required)
• 2–3 brand identity projects you are most proud of
• Any relevant beverage or lifestyle brand work
• Brief introduction and your approach to brand identity

We are looking for a designer who cares deeply about their craft and wants to help build something meaningful from the ground up.