Social Content Specialist

Social Content Specialist

Job

Location:

DC - L'Enfant Plaza

Full/Part Time:
Full-Time

Posting Open-Close: 01/09/2026 - 01/23/2026

Union: NRP

Regular/Temporary:
Regular

Are you a creative powerhouse with a pulse on the latest trends? Metro is seeking a highly motivated Social Media Content Specialist who excels in producing social-first content. In this fast-paced role, you will leverage your expertise in social media and content creation to produce short‑form videos, craft engaging copy, and execute compelling social media strategies that resonate with our target audiences.

The ideal candidate will have excellent attention to detail and be a creative problem solver. If you thrive in a collaborative environment and are ready to work alongside a passionate team committed to pushing boundaries and achieving excellence in social media, join our team!

This job posting is for two roles on Metro's Digital Communications team: a general content specialist and a public‑safety content specialist supporting the Metro Transit Police Department.

• Bachelor's Degree in Communications, Public Affairs/Public Relations, Political Science, Public/Business Administration, Research, or a related field.

Minimum of (4) four years of experience in communication, marketing, research, transit management, or public affairs/public relations, that includes:

• Strong, demonstrated technology experience in web content, social media, video production, and mobile web applications
• Impeccable writing skills
• Experience creating and delivering clear, concise messages that consider strategic priorities.

• N/A

• Experience in a large service organization setting
• To be considered for this position, candidates must submit a portfolio or a selection of social content work samples. We strongly recommend providing a link on your resume or saving the portfolio as a pdf and attaching it to your resume.

Satisfactorily complete the medical examination for this position, if required. The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.

The Social Content Specialist is a next‑generation content creation professional, responsible for managing creating high‑quality digital content for use to 'tell Metro's story' to a broad external audience across multiple communication channels. The incumbent supports the department's overall digital strategy, recommending tools and processes by identifying emerging digital and journalism trends. The incumbent leads the implementation of all initiatives managed by the Manager of Digital Content.

The incumbent operates on a rotational on‑call (24/7) schedule to respond to emergencies, as needed, and manages confidential and sensitive matters with discretion and confidentiality. The incumbent calls on creativity and the astute understanding of Metro's Strategic Transformation Plan to ensure messaging advances all STP priorities of Service Excellence, Talented Team, Regional Opportunity and Partnership, and Sustainability.

• Supports the creation and accuracy of all external‑facing digital communications channels, including but not limited to social media, the Washington Metropolitan Area Transit Authority (WMATA) website, email and text message notifications, mobile application information, and video.
• Monitors social media using a variety of tools to provide real‑time intelligence to assist in managing Metro's response to incidents or latest emerging trends.
• Engages with regional partners on social media opportunities to highlight and elevate messaging that brings public awareness to Metro‑related news, initiatives, milestones, service exceptions and events.
• Provides support and assistance to the Manager of Digital Content for assigned functions.
• Researches and coordinates responses on topics receiving extensive, high‑profile attention, often confidential in nature. Maintains a content calendar that looks at short term and long‑term planning (30‑60‑90+ days) of impending milestones for public communication, which involves tracking events,…