Email & Marketing Automation Coordinator

Summary

ASAE helps associations, and the professionals who lead, manage, and work in them, transform society through the power of collaboration. Candidates must be able to work in a diverse, inclusive, and collaborative environment where colleagues are engaged, respect and support each other, hold themselves accountable, and celebrate their work.

ASAE is seeking a results driven Email & Marketing Automation Coordinator to collaborate with the Director of Marketing Operations on the strategy and optimization of the organization’s email and automated marketing programs. In this role, you will design and execute data‑informed, multichannel campaigns that enhance member engagement, advance lifecycle marketing initiatives, and drive measurable growth across key organizational objectives.

The ideal candidate brings advanced expertise in marketing automation platforms, audience segmentation, personalization, and performance analytics, with a proven ability to translate insights into actionable improvements. Strong collaboration, project management, and cross‑functional communication skills are essential, as this role partners closely with teams across the association to elevate the member experience and advance marketing effectiveness.

Email & Marketing Automation Coordination

• Assist with the execution and ongoing maintenance of ASAE’s email and marketing automation programs in alignment with established plans and brand standards.
• Build, schedule, and quality control personalized, automated journeys using approved templates; run A/B tests as directed and make routine updates to improve deliverability and engagement.
• Coordinate with marketing, product, and technology partners to gather content and requirements, ensure accurate audience targeting and data flow, and track/resolve production issues.

Campaign Coordination

• Maintain and update the organization’s marketing email calendar; enter campaign details, confirm dates, track dependencies, and route schedule changes to stakeholders.
• Execute day‑to‑day email production per approved plans: build lists/segments in marketing software using approved audience criteria, build from templates, apply UTM/link tagging, conduct QA (rendering, links, alt text/accessibility), and schedule/deploy after required approvals.
• Set up and maintain triggered, drip, and nurture emails using approved workflows; monitor cadence and performance; make routine updates (timing, suppress ions, content swaps) as directed.
• Apply approved segmentation and personalization rules based on behavioral and profile data; maintain list hygiene (bounces, suppress ions, deduplication) and accurate tagging.
• Perform standard compliance checks for CAN‑SPAM, GDPR, and related policies: include required footer elements, physical address, and preference center links; honor opt‑in/opt‑out and suppression rules; elevate exceptions to the manager.

• Monitor, interpret, and report on campaign performance; provide actionable insights and recommendations.
• Drive continuous improvement through A/B and multivariate testing, audience modeling, and predictive analytics.
• Produce clear reports on KPIs, ROI, and member engagement trends, as instructed by Director of Marketing Operations.

• Provide first‑line support for marketing automation and email tools (e.g., Hub Spot, SFMC) by handling routine tasks and user requests: basic configuration using approved templates, permission requests, list/segment pulls, and documented troubleshooting; route complex issues to IT or vendors and track tickets to resolution.
• Coordinate with IT and data teams to support integrations with the AMS, CRM, CMS, and data warehouse: run scheduled sync/health checks, validate field mappings and data flows using checklists, assist with UAT/test sends, and document outcomes; elevate discrepancies per guidelines.
• Monitor platform release notes and basic industry updates; compile a short monthly summary of relevant changes and recommend routine housekeeping (e.g., template updates, archiving old assets); test minor features in sandbox and implement…