Digital Marketing Manager

Summary

ASAE helps associations, and the professionals who lead, manage, and work in them, transform society through the power of collaboration. Candidates must be able to work in a diverse, inclusive, and collaborative environment where colleagues are engaged, respect and support each other, hold themselves accountable, and celebrate their work.

ASAE is seeking a strategic and innovative Digital Marketing Manager (Paid Media & Growth) to elevate our digital presence and drive engagement across key audience segments. In this role, you will partner closely with the Director of Marketing Operations to develop and execute long-term digital marketing strategies that strengthen brand awareness, grow membership, increase event and product conversions, and support organizational goals.

You will lead the planning, execution, and optimization of paid media campaigns; collaborate cross-functionally to produce high-performing digital creative; and leverage analytics platforms to monitor performance and translate insights into actionable recommendations. The ideal candidate brings deep experience in multichannel digital campaigns, data-driven optimization, audience segmentation, and marketing technology—including CRM, AMS, and automation platforms. Success in this role requires strong analytical skills, creative problem solving, and a collaborative mindset to enhance the member experience and maximize marketing impact across the association.

• In collaboration with the Director of Marketing Operations, develop and manage long term digital marketing strategies that support membership growth, event attendance, professional development participation, and advocacy engagement.
• Plan and execute paid media advertising campaigns to drive traffic, conversions, and brand awareness (Google Ads, Linked In, Meta, etc.), including segmentation, A/B testing, and automation workflows.
• In collaboration with the Director of Creative Services and Vice President of Web Strategies, develop engaging digital creative content that guides customers from awareness through conversion (i.e., ads, web pop ups, landing pages).
• Monitor and report on key performance indicators (KPIs) across all digital platforms, using tools like Google Analytics, Hub Spot, and social platforms.
• Provide recommendations for campaign strategies, tactics, and optimizations to members of the marketing team on an ongoing basis.
• Stay informed on digital trends and best practices in the association space.
• Support the Director of Marketing Operations on setting up personas and drip email campaigns for inbound marketing in Hub Spot.
• Support the integration of digital marketing with the association’s AMS, LMS, and CRM systems.
• May grow into the opportunity to supervise the email marketing coordinator.

• Experience leading digital marketing campaigns and managing various paid advertising channels, tools, and analytics.
• Proficiency in paid media strategy and implementation, utilizing tools and platforms such as Google Analytics, Google Ads, and major social media platforms (Meta, Linked In, etc.).
• Familiarity with accessibility standards (WCAG) and inclusive digital design.
• Knowledge of customer engagement strategies and lifecycle marketing.
• Experience with association management systems (AMS), customer relationship management (CRM), and marketing automation platforms (Hub Spot).
• Extensive knowledge of Google Analytics reporting, including building custom reports and explorations.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast paced environment.
• Ability to write business documents such as digital marketing plans, creative briefs, and campaign performance recommendations.
• Strong analytical skills and ability to use data to drive strategy and optimize performance.
• Effective communication skills, including translating complex technical information to a non technical audience.
• Proficient in Word, Excel, PowerPoint, Teams.

• Bachelor's degree in marketing, communications, or a related field, or equivalent combination of education and experience.
• 5+ years of…