Senior Digital Data Analyst

Description

Are you a Digital Data Analyst with creative and analytical skills who is a strong communicator and passionate about helping others? Our Consumer Care Help Network team is looking for you! Our team drives the AARP Help Center (help.aarp.org and ayuda.aarp.org), where AARP consumers go online to seek help from AARP. As AARP's service channels continue to mature and grow to meet our members where they are, the portfolio of self-help channels extends to multiple service chatbots, help videos, and search with online help content delivery at its core.

The Digital Data Analyst gathers, analyzes, and shares operational data and marketing insights for use in decision-making and setting business priorities. You will contribute to improving marketing and operational performance, acting as subject matter authority in developing insights that inform business strategies. If you want to work with an energetic team of professionals, apply now for this incredible opportunity! Responsibilities:
Collects, manages, monitors, and analyzes key performance metrics with the goal of improving business performance. Collaborates with team to identify opportunities to streamline operational data processes and develops new procedures that support the business unit/department. Monitor and analyze performance metrics to help define future product features. Recommend updates and product changes based on trends identified in analysis. Performs root cause analysis of issues or problems, and proposes solutions according to the current and future needs of the business.

Ensures data and analysis quality and accuracy. Develops and completes all ad hoc, weekly, monthly, and quarterly reporting deliverables. Provides analysis for optimization of website and digital channels. Analyzes data and uses analysis to create compelling and actionable data stories to share with key stakeholders to drive decisions. Collaborates with internal teams to share insights and learnings.

Skills

Tableau, microsoft excel, Analysis, digital analytics, Digital, Adobe analytics

Top Skills Details

Tableau,microsoft excel,Analysis,digital analytics,Digital

Additional Skills & Qualifications

Qualifications:

Bachelor's degree in Business Analytics or a related field. Experience working in digital data analytics or analytical capacity linking strategy to measurement, ideally with familiarity of Adobe Analytics and/or Adobe Marketing Cloud tools. Expert use of data management and visualization tools such as Excel and Tableau, including the ability to perform calculations, create pivot tables and graphs.

Experience with Salesforce Reporting and Coveo Reporting tools are a plus. Skilled at analyzing performance of websites, apps, marketing channels, digital campaigns, and content, while evaluating conversion rate optimization strategies and targeting campaigns. Proficient in data storytelling, including visualizing data, communicating the 'so what?' behind the numbers, and building meaningful and actionable insights. Strong attention to detail and quality. Ability to synthesize and clearly communicate highly complex findings.

Project management skills with an ability to coordinate across various matrixed groups and be proficient at managing multiple projects concurrently with superior organization. A critical thinker with strong problem-solving skills and facilitation skills with creativity, adaptability, and flexibility in dealing with process or programmatic challenges and options. Excellent interpersonal skills, ability to inform, educate, motivate, and work with others at all levels to ensure high performance and achievement.

Experience Level

Intermediate Level
Job Type & Location
This is a Contract position based out of Washington, DC.
Pay and Benefits
The pay range for this position is $40.00 - $45.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Washington,DC.
Final date to receive applications
This position is anticipated to close on Mar 6, 2026.
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About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world…