Digital Marketing Specialist

Position Overview

The Digital Marketing Specialist should be comfortable making quick, accurate website updates and troubleshooting basic web issues independently. This person should know Word Press well enough to create and edit pages, update content, manage landing pages, troubleshoot formatting issues, and coordinate with the team only when something truly requires deeper technical support.

They should also be able to connect digital tools across platforms — for example, creating a form in Hub Spot, embedding it on a Word Press page, testing the user experience, confirming submissions are captured correctly, and making sure the final product looks polished and works as intended. This role requires someone who is resourceful, technically confident, and able to solve common digital problems quickly.

• Manage and execute digital campaigns across email, web, paid ads, and social platforms
• Build, send, segment, and analyze email campaigns in Hub Spot
• Update and maintain website content in Word Press, including landing pages, blog posts, campaign pages, and basic SEO improvements
• Support paid advertising campaigns across Google Ads and Meta Ads, including setup, targeting, tracking, optimization, and reporting
• Translate communications priorities into clear, effective digital campaigns
• Collaborate with the Creative team on graphics, videos, branded materials, and campaign assets
• Create clean, on-brand graphics in Canva when needed
• Track campaign performance and produce clear reports on audience growth, engagement, conversions, and other key metrics
• Monitor digital trends, platform performance, and audience behavior
• Support rapid-response communications moments with timely digital execution
• Maintain digital content calendars, campaign timelines, and organized digital assets
• Strengthen The Alliance’s digital systems, workflows, and best practices
• Make timely website updates in Word Press, including editing pages, creating new pages, updating copy, swapping visuals, and adjusting formatting
• Build and maintain campaign landing pages, event pages, blog posts, and basic web forms
• Create forms in Hub Spot and embed them into Word Press pages
• Test forms, links, pages, and user flows before launch to ensure everything works properly
• Troubleshoot basic website issues without creating unnecessary work for the Communications or Creative teams
• Coordinate with outside technical support only when an issue requires deeper development help
• Ensure website updates are accurate, on-brand, mobile-friendly, and completed quickly

The ideal candidate will bring:

• 3–6 years of experience in digital marketing, communications, campaigns, advocacy, public affairs, organizing, or mission-driven work
• Hands-on experience with Hub Spot, Word Press, Google Ads, Meta Ads, and Canva
• Strong marketing and communications instincts
• Good design judgment and a strong eye for layout, branding, and visual quality
• Experience managing digital campaigns from concept to execution
• Comfort analyzing performance data and making practical recommendations
• Clear writing, editing, and message judgment
• A bias toward action in fast-moving environments
• Strong working knowledge of Word Press, including page creation, content updates, formatting, troubleshooting, and basic site maintenance
• Experience creating and embedding Hub Spot forms on website pages
• Comfort troubleshooting common web issues independently
• Ability to test digital user flows, including forms, links, landing pages, and mobile display
• Resourcefulness when solving technical problems, with good judgment about when to elevate

• The Communications team can rely on the Specialist to make website updates, build pages, embed forms, and troubleshoot routine digital issues quickly and competently
• The Alliance’s digital campaigns are sharper, faster, and better coordinated
• Email, web, paid ads, and social content work together instead of operating in silos
• The Communications team has stronger digital systems and clearer reporting
• Digital materials look polished, credible, and aligned with The Alliance’s brand
• The Specialist is trusted as a proactive, tasteful, technically capable execution partner

• Competitive salary ($75,000-$90,000)
• Benefits package
• Paid time off and holidays