Marketing Technology Manager (2 Openings

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name.

As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

The Marketing Technology Manager engages in the administration of existing business technology, applications, legacy systems, databases, and web interfaces to meet new and emerging business unit/department needs and AARP's technology standards. This position is responsible for strategy and associated outcomes to clients, end-users, and within the enterprise and will be expected to deliver incremental business value in an agile environment. This position must be multi-faceted, create a meaningful technology vision, orchestrate across various stakeholders to define shared priorities, manage a full technology lifecycle that balances short-term achievements with long-term goals, and build a sense of partnership across the organization.

• Manages technology projects and collaborates with cross-functional teams to determine resources needed and responsibly stewards them, tracks progress against established timelines, plans for and supports adoption through stakeholder engagement and training coordination. Collaborates across teams during the discovery phase to assess value, usability, and feasibility and organizational impact of enhancement concept and experience.
• Provides strategic guidance on the department's technology roadmap and manages the process of designing and implementing improvements and new functionality in technology applications.
• Creates product strategies and roadmaps based on a deep understanding of the product technology stack, department goals and consumer needs. Leads technical engagements utilizing an agile planning and development methodology.
• Acts as a business liaison with technology and vendors and support end users through coordinated communication, training and rollout activities. Provides counsel to other business units in the execution of technology initiatives and digital engagement. Collaborates with stakeholders to identify opportunities to streamline technology processes that support the business unit. Engages with internal and external vendor teams to establish priorities, manage work requests, and ensure on-time delivery of enhancements.
• Gathers an in-depth understanding of the enterprise's technical landscape, data management practices, workflows, and data available across the enterprise. Advises on data accuracy and integration best practices, as needed.
• Defines and translates strategic business ideas into technical product implementations utilizing actionable, digestible user stories and acceptance criteria, ensuring all organizational, regulatory, and strategic compliance requirements and objectives are met.
• Utilizes technology to advance AARP and organizational priorities. Serves as a resource within their business unit on appropriate tools/software and shares expertise openly and accessibly to advance business unit priorities and projects and to meet critical goals.

• Bachelor's degree in Information Technology, Computer Science, Business Administration, Management Information Systems, or a related field; advanced degree preferred.
• 10+ years of progressive experience leading business technology initiatives, digital transformation projects, and enterprise application management.
• Proven ability to develop and execute technology strategies, roadmaps, and product plans that align with organizational objectives and deliver measurable business value.
• Extensive experience managing the full technology lifecycle, including requirements gathering, solution design, implementation, adoption, enhancement, and ongoing support.
• Demonstrated success leading cross-functional teams and collaborating with business stakeholders, technology partners, and external vendors in a complex, matrixed environment.
• Strong knowledge of agile methodologies, product management practices, user story development, and technology delivery frameworks.
• Experience with enterprise data management, systems integration, process improvement, and the application of technology solutions to enhance organizational performance.
• Exceptional communication, relationship management, and stakeholder engagement skills, with the ability to translate business needs into technical solutions and drive adoption across the organization.

AARP will not sponsor an employment visa for this position at this time.