Manager, Digital Marketing Coordination

SUMMARY

USA for UNHCR is seeking a highly skilled Digital Marketing Coordination Manager to join our team as we migrate to a new enterprise-wide digital communications platform (Engaging Networks). This role will play a critical part in managing and monitoring the platform operations including but not limited to overseeing the organizational communications calendar, platform governance, and best practices across the organization for digital communication.

The ideal candidate will bring deep expertise in digital marketing, deliverability, data segmentation, platform integrations, and email production, along with strong problem‑solving and communication skills. This is a pivotal role for ensuring that our constituents receive well‑timed, relevant, and high‑quality communications while supporting organizational goals and compliance.

Enterprise Level Digital Coordination (60%)

• Monitor, manage and approve enterprise‑wide email marketing calendars to prevent over‑communication across the organization and ensure proper messaging prioritization.
• Collaborate with internal teams to prioritize and manage data sets and audiences, ensuring aligned and non‑duplicative outreach.
• Ensure requesting teams have secured appropriate approvals on content.
• Develop and deliver training sessions (e.g., guides, tutorials, FAQs) for employees using an enterprise‑wide email platform for fundraising and engagement campaigns.
• Oversee and enforce digital communications governance policies, ensuring all outgoing communications comply with organizational digital guidelines for various teams across the organization.
• Develop a collaborative partnership with Communications, Stewardship, Private Philanthropy, and Partnership teams to support tailored content implementation.
• Liaise with cross‑functional teams to dispense final approvals and uphold email best practices and quality assurance on all deployed content, particularly with teams new to mass‑market communications.
• Effectively communicate technical information to non‑technical audiences.
• Provide support and serve as a point of contact for email platform‑related inquiries, troubleshooting issues, and offering guidance to users to maximize effectiveness.
• Collaborate with relevant departments and team members to stay informed about platform updates, new features, and communication strategies, incorporating knowledge into training sessions and ensuring consistent digital communication practices across the organization.
• Serve as the point of escalation for digital marketing issues, ensuring timely resolution and proactive communication with supervisors when necessary.

Digital Marketing Production (40%)

• In partnership with the Director of Digital Marketing, develop automated audience‑centric lifecycle campaigns from welcome emails to re‑engagement flows that support acquisition, retention, and upgrade efforts.
• Focus on improving donor retention during the first 30, 60, and 90 days by creating personalized workflows and automations that enhance the post‑donor experience.
• Support the Direct Response Team to design and implement one‑off tailored solicitation and engagement outreach emails and SMS for various audiences.
• A/B testing & optimization:
  Continuously test and optimize digital journeys for performance, experimenting with subject lines, copy, layout, and timing to improve engagement and conversion rates.
• Closely monitor and analyze KPIs to guide strategic decision‑making around audience targeting, testing, and campaign performance.
• Monitor and report on email deliverability, engagement metrics, and audience feedback to inform optimization and troubleshooting.

Other Functions

• Other duties as assigned.

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in marketing, communications, nonprofit management, or a related field.
• Minimum 5‑7 years of experience in digital fundraising.
• Demonstrated understanding of fundraising principles and best…