Business Planning Advisor - Customer Data Forensics

Business Experience Planning Advisor

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Experience Planning Advisor within PNC's Customer Data Forensics organization, you will be based in Pittsburgh, PA;
Cleveland, OH;
Tyson's Corner, VA; or Washington, DC.

Job Summary:

This is a senior-level individual contributor responsible for improving the quality, governance, usability, and reliability of enterprise customer data. This role partners across business, technology, analytics, risk, and compliance to define customer data standards, resolve data issues at the root cause, and enable trusted customer data products for reporting, analytics and modeling, business decisioning, customer experience, and regulatory needs. The role also helps shape and deliver analytically ready datasets and reusable features that accelerate insight generation and decision solutions.

Key Responsibilities:

• Customer Data Strategy & Stewardship
• Data Quality & Issue Management
• Analytics, Modeling & Decisioning Enablement
• Governance, Controls & Regulatory Support
• Data Enablement & Product Delivery
• Cross-Functional Leadership

Preferred Qualifications:

• Experience with Master Data Management (MDM), customer identity resolution, probabilistic matching, or house holding solutions.
• Familiarity with data governance frameworks and tools (e.g., Collibra/Alation, Archer/GRC tools, data cataloging/lineage platforms).
• Experience supporting regulatory programs, MRAs, audit readiness, and control evidence practices.
• Experience supporting analytics and data science workflows (feature engineering, cohort/segment analysis, model inputs/outputs) and translating business decision needs into data solutions.
• Familiarity with decisioning and measurement practices (e.g., segmentation strategies, champion/challenger testing, experimentation, KPI design) and working with stakeholders to evaluate impact.
• SQL proficiency and experience working in data lake / warehouse environments (cloud and/or on-prem).
• Background in financial services data management or other highly regulated environments.

Core Skills &

Competencies:

• Customer data domain expertise (definitions, lifecycle, usage, risks, and controls)
• Data quality management (profiling, rule design, monitoring, thresholds, reconciliation)
• Root cause analysis & remediation leadership
• Governance & control mindset (risk-based prioritization, audit readiness, responsible data use)
• Analytics enablement (analytically ready datasets, feature definitions, metric/KPI alignment)
• Decisioning & insight orientation (connecting data work to business outcomes; supporting model and decision solution lifecycle)
• Requirements definition (business-to-technical translation; user stories; acceptance criteria)
• Executive communication (clear narratives, concise updates, decision framing)
• Collaboration & influence across business, tech, risk, compliance, and operations

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.