ACN GN - SONG - MT - MarTech - Manager

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Mar Tech/AdTech transformation, Mar Tech assessment, Adobe experience cloud | Level: Manager |

Location:

Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad |
Years of Exp: 8+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture’s Strategy & Consulting Global Network Song practice.

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.

Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song.

• Conduct Mar Tech/ AdTech capability assessment and provide recommendations on optimizing the Mar Tech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing Mar Tech/ AdTech stack.
• Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients.
• Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools.
• Conduct vendor assessment. Research, evaluate and recommend new Mar Tech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming Mar Tech/AdTech platforms and how they connect into the broader marketing technology landscape.
• Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
• Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
• Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc.
• Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space.

• Excellent oral and written communication skills
• Creating and maintaining client relationships
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
• Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end.
• Ability to establish and build on working relationships…