Sr. Director, National Accounts - Small Format

Sr. Director, National Accounts - Small Format

Remote:
Open to fully remote candidates.

Travel Requirements:
This position requires up to 50% domestic travel.

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities:
Yes

Role Type:
Full-Time

Salary Range: $160-170

Reporting to the SVP, National Key Accounts, the Sr. Director, National Accounts is a strategic and executional leader responsible for managing key national retail relationships and leading a team of National Account Managers. This role supports enterprise growth goals by executing customer strategies, building high-impact joint business plans, and aligning cross-functional initiatives across assigned channels of business.

The Sr. Director will translate corporate direction into actionable retail plans, guide team performance, and act as a key liaison between field sales, internal stakeholders, and retail customers.

This position requires a highly driven, customer-first leader with strong analytical capabilities, people development skills, and the ability to operate at both a strategic and tactical level.

• 7+ years of experience in national or regional account management or sales leadership within the CPG or beverage industry, including team management experience.
• Proven ability to manage and grow large-format or convenience channel retail accounts.
• Experience working cross-functionally in matrixed organizations with exposure to Marketing, Finance, Supply Chain, and Field Sales.
• Bachelor's degree required; MBA or advanced degree preferred.
• Strong command of retail analytics tools (IRI, Nielsen, Power BI) and sales reporting systems.
• Excellent leadership, communication, and negotiation skills.

• Must be able to travel ~40%, including multi-day overnight.
• Must be able to lift up to 50 pounds, at times.
• Must live within 1 hour of a major international airport.

• Lead and coach a team of National Account Managers to deliver executional excellence and customer satisfaction across national accounts.
• Support professional development, performance management, and succession planning within the National Accounts team.
• Foster collaboration across internal departments and with senior leadership to ensure alignment on key initiatives.

• Oversee assigned national customer portfolios and lead strategic customer engagements with buyers and senior retail leaders.
• Develop and execute account-specific joint business plans, including volume forecasts, investment strategies, promotional calendars, and in-store execution standards.
• Ensure continuity between national strategy and retail execution, translating corporate priorities into tailored customer programs.

• Act as a conduit between SVP-level strategic planning and field-level execution.
• Collaborate with Finance, Marketing, Field Sales, and Operations to support pricing architecture, promotional planning, and supply chain efficiency.
• Partner with DSD network and distribution leadership to address execution gaps, drive performance, and identify growth opportunities.

• Own the forecasting process for assigned accounts, incorporating field inputs and aligning with supply planning/commercialization.
• Analyze performance using syndicated data (IRI, Power BI, Excel) to identify trends, surface insights, and adjust plans accordingly.
• Provide ongoing performance updates to executive leadership and suggest strategic adjustments based on marketplace trends.

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius…