General Manager, Youth Camps & Events

The Position:

Headfirst Companies is seeking a strategic, growth-minded, and customer-obsessed General Manager of Youth Camps & Events to play a pivotal role in shaping the future of our youth camps division. More than just running exceptional programs (though it’s that too!), this role is about building a business – transforming best-in-class camp experiences into scalable, high-impact offerings that stand out in today’s competitive youth events landscape.

As the General Manager of Youth Events, you will lead a cross-functional team of full-time and seasonal staff spanning sales & enrollment, field operations, program content, customer success, and talent acquisition to ensure alignment at every touchpoint of the camper and parent journey across our signature summer day camps and our branded sports camps (operated in partnership with professional sports league partners from the NFL, MLB, and MLS).

We’re looking for a leader who sees the full picture:
Someone who can connect the dots between service and strategy, between data and decisions, and between great experiences and lasting relationships.

This role is ideal for a leader with a proven track record in enrollment strategy, revenue growth, and customer experience
, with complementary operational fluency. Reporting to our Director of Programs, you’ll be responsible for ensuring that our youth events division not only runs smoothly but also grows intentionally — reaching more families, retaining more campers, and elevating the parent and camper experience year after year.

Location & travel: The General Manager of Youth Camps & Events is a full-time, in-person role based at Headfirst Companies’ headquarters in Washington, D.C., with travel
required to the distribution and storage center and camp locations across the country, primarily during June, July, and August.

Compensation
:
This role is budgeted at $.

Benefits
:
Full-time team members are eligible for paid time off and 10 paid holidays annually, health, dental, and vision insurance, 401(k) matching, and employee discounts on our programs and offerings.

Strategic Leadership & Cross-Functional Oversight

• Serve as the leader overseeing the full youth events division, working to support the Director of Programs and company founder/President.

• Directly manage and support a team of emerging leaders in full-time Headfirst roles across key functional areas.

• Inspire, guide, and retain ultimate oversight over on-site camp personnel – numbering in the hundreds across multiple sites and cities – cultivating a culture of fun, safety, excellence and investment in the broader mission so that every team member brings their best to creating unforgettable camp experiences.

• Foster a high-performing, relationship-centered, collaborative team environment within the youth events division that prioritizes premium execution, high standards, and transformational impact.

• Establish and lead divisional planning cycles to set clear goals, drive alignment, and report progress to senior leadership.

Enrollment & Revenue Growth

• In collaboration with the Director of Programs, oversee full-year enrollment strategy and performance across Headfirst’s signature, branded, and partner camps.

• Forecast enrollment targets, track revenue pacing, and identify areas for conversion optimization.

• Drive registration growth through personalized outreach, strategic partnerships, and re-engagement strategies.

Customer Experience & Retention

• Own the overall success of the customer service function, overseeing a team of full-time and seasonal staff managing day-to-day customer service operations in order to ensure high-quality, efficient support, while personally stepping in as needed to resolve escalated customer issues and uphold an exceptional customer experience.

• Define and own the end-to-end customer journey—from first inquiry to post-camp feedback.

• Develop scalable systems and tools to improve communication, onboarding, and retention.

• Ensure that operations, programming, and service teams are aligned to a shared standard of camper and family experience.

Data, Systems, & Infrastructure

• Oversee CRM, registration, and reporting systems in…