Chief Executive Officer; CEO

ABOUT OUR ORGANIZATION

The Sustainable Forestry Initiative® (SFI®) is a non‑profit organization with a mission to advance sustainability through forest‑focused collaborations. SFI has expanded its scope beyond standards to include conservation collaboration, community engagement, Indigenous relations, environmental education, and career pathways in the forest sector. We have the scale to make a meaningful difference and contribute to a positive change through our networks. This is because the SFI footprint includes 350 million acres/145 million hectares of certified forests and influences over 11 billion cubic feet of wood fiber procured through mills certified to the SFI Fiber Sourcing Standard.

SFI's operating revenue comes from a variety of sources, including conference attendance fees, sales of educational materials, government grants, service agreements, investment income, and licensing fees from SFI‑certified organizations. In 2025, SFI licensing fees accounted for approximately 65% of revenue.

At SFI, we aim to foster a culture where everyone feels valued, empowered, and supported in advancing sustainability through forest‑focused collaborations.

The CEO is the highest‑ranking executive at SFI and is a known and credible leader with well‑established relationships within the environmental and business communities. The CEO works closely with the 18‑member, three‑chamber Board of Directors to set the organization’s overall strategic direction, and with diverse groups and individuals to further SFI’s commitment to conserving working forests and improving the vitality of communities.

The CEO is responsible for defining and overseeing the execution of the organization’s strategy and vision while cultivating both external relationships and a high‑performing team that embodies SFI’s values and priorities.

• Advance the organization’s mission, vision, and strategic goals in collaboration with the Board of Directors, including delivering on the  Strategic Direction and annual SFI’s key strategies are:
  • Climate Resiliency and Carbon
  • Promote Responsible Forestry and Sourcing
  • Provide Nature Based Solutions from the SFI Footprint
  • Foster a Lifetime of Learning through Project Learning Tree (PLT)
  • Create Positive Change that Sustains Communities
• Monitor external trends, opportunities, and challenges to guide the organization’s growth and provide proactive and well‑supported responses to competitive challenges in all issues areas including supply chain assurances, forest conservation, community and Indigenous engagement, on‑product labeling, green building strategy, customer relations, government relations, and communications/marketing.
• Provide input into the agendas and operations of key committees (Resources Committee, External Review Panel, Standard Revisions Task Force, Interpretations Committee, Education Operating Committee, and others) and the PLT Canada Board of Directors.

• Serve as SFI’s leading public voice, elevating the SFI as a trusted sustainability leader across local, national, bi‑national and global platforms.
• Secure and deliver high‑impact speaking roles at major conferences, industry gatherings, government forums, and international sustainability events.

• Act as SFI’s primary media representative, engaging with prominent media outlets to advance the organization’s mission and visibility.
• Leverage SFI’s extensive networks to cultivate and maintain strategic partnerships by building and sustaining trust and credibility.
• Strengthen SFI’s relevance to the supply chain partners, conservation leaders, Indigenous communities, governments, and the forest sector.

• Serve as the primary liaison between the Board of Directors and the organization, ensuring open communication on governance matters, policy development, and strategic direction.
• Provide regular updates on organizational performance, financial health, and strategic
• Oversee and work closely with the Senior Leadership Team (SLT) to ensure operational alignment with strategic goals, Board expectations, and the needs of SFI‑certified organizations. The SLT consists of the President of SFI; the President of PLT Canada /…