Senior Director, Brand Strategy

SUMMARY

USA for UNHCR isseekinga

Senior Director, Brand Strategy.

This senior leader leadsandoverseesthe

Brand function as acore department within External Relations, responsible for enterprise brandstrategyand governance to strengthen and grow USA for UNHCR’s brand in the United States. This senior leader develops and oversees an integrated brand strategy that elevates awareness;drives understanding and action forUNHCRandrefugees;supports fundraising growth;and positions the organization asatrusted, authoritative voice on global forced displacement. Reporting to the Associate Vice President for External Relations, the Senior Director guides the vision for USA for UNHCR’s brand identity, narrative, creative direction, and audience experience.

The role ensures the organization presents a compelling, consistent, and mission-aligned brand across all communication and engagement channels and external-facing initiatives.

• Work cross-functionally to develop and execute a long-term brand strategy that advances
  
  USA for UNHCR’s brand visibility, influence, and philanthropic support for refugees;differentiates
  
  USA for UNHCR’sbrand from peer organizations; andelevatesthe organization in a crowded politically complex
  
  U.S. market.
• Use data and audience insights, research, and market trends to inform strategy and drive brand differentiation,awareness and visibility.
• Develop brand narrative and architecture that expresses USA for UNHCR’s value proposition topriorityaudiences, includingvariousdonor segments, and avoids exposing the organization to political risk.
• Elevate USA for UNHCR’s brandpositioningand executive visibility through executing strategy for thought leadership and high-level speaking opportunities.

• Establish and enforce enterprise brand standards andnarrativeframeworksacross all external communications and digital channels(owned,earnedand paid), fundraising and community engagement initiatives,andexternalpartnerships.
• Steward visual expression ofUSAfor UNHCR’s brand across all channels and initiatives,advising internal teams, vendors and consultants to produce assets that are aligned with brand strategy and visual expression.
• Provide guidance to ensure brand integrity for co-branded campaigns, sponsor ships, and private sector partnerships.
• Lead organizational brand-related projects, including
  
  USAfor UNHCR’s annual brand survey of sentiment and awareness of refugee issues and brand awareness.
• Collaborate with Communications and Fundraising teams to integrate brand strategy and brand expression into supporter acquisition, retention, and cultivation efforts.
• Leadthe creative vision for campaigns and activationsthatelevate USA for UNHCR’s brand among U.S. audiences.

• Serve as aseniorleaderwithin the External Relations Department,accountable for organization-wide brand governance,contributing to strategic decision-making, organization-wide and departmental planning,budgeting and reporting.
• Define, track and report on brand marketing KPIs, using data to measure impact, evaluate
  
  ROIand inform decision-making.
• Serve as a member of the Senior Leadership Group (SLG).
• Serve as strategic advisor to executive leadership and interface withthe USA for UNHCR Board of Directors,as required,on topics related to brand strategy, positioning,and visibility.
• Lead the selection, management, and performance of external agencies, creative partners, and consultants, including oversight of scope of work,contracts and deliverables.
• Maintain relationships with colleagues across theUNHCRnetworkto advance brand strategy and organizational goalsin coordination with Senior Director of Communications.
• Other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonableaccommodationsmay be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in brand marketing,…