Promoter Manager - Events and Retail

Promoter Manager - Events and Retail

Washington, DC

Salary + Performance Incentives - $75k-$115k+ Total Comp!

The most trusted name in home improvement, providing every homeowner with a seamless journey to a home they love.

Create value for our stakeholders by elevating customer expectations across our industry and consistently delivering best-in-class home improvement services. We accomplish this through tech-enabled innovation, industry-leading talent, and a company-wide commitment to seamless customer experiences.

• Collaborative – We get further, together. We pride ourselves on having the most talented people in our industry, and we expand what is possible through cohesive teamwork.
• Innovative – We challenge industry norms and take intelligent risks to discover better ways to serve our customers.
• Principled – We do the right thing – no matter what. We go to great lengths to ensure our customers, employees and partners have world-class experience and are treated fairly.
• Enthusiastic – We love what we do and the bonds we create with the people around us. Our passion positively influences our customers, colleagues, and partners.
• Value-Driven – We have an unrelenting focus on creating value for our stakeholders. We reward performance that increases the value of our company, and we live in a culture where everyone thinks and acts like an owner.

The Promoter Manager plays a critical role in hiring new marketing associates, training and coaching in each territory, and prioritizing efforts to optimize results. The main responsibility of this position is to guide and coach new employees to ensure they can generate the appropriate number of leads needed for our sales staff at the most cost-effective means possible. This position will oversee all promoters within their designated territory, thus requiring heavy travel.

• Build the F2F program from the ground up, including strategy, processes, staffing model, reporting, and performance standards
• Recruit, train, and manage field representatives to ensure consistent execution, strong performance, and brand-aligned customer interactions
• Identify challenges and develop solutions within each market.
• Identify, source, and secure high-value retail and event partnerships (big box stores, local retailers, community events, home shows, and specialty venues).
• Develop and foster ongoing positive working relationships with the business leadership, vendors, and customers.
• Design scalable event and retail activation playbooks, including booth standards, messaging, staffing guidelines, and customer experience flows
• Lead, assist, and motivate employees to meet and exceed sales goals.
• Analyze performance data to optimize venues, shift investments, and continuously refine the F2F strategy.
• Responsible for submitting all paperwork completely and accurately.
• Responsible for accurately tracking and communicating all activity to Retail Operations.
• Manage event and retail budgets, including forecasting, ROI analysis, and vendor negotiations.

• At least 5 years of leadership experience in Face-to-Face lead acquisition with regional or national scope (Preferred industry experience: home-improvement, solar, telco or similar high-ticket B2C)
• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels
• Data-driven, with experience using analytics to drive decisions and performance. Teaches both managers and promoters/canvass how to self-diagnosis KPIs to make performance improvements
• Talent Management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail and event promoters at scale
• Strong operational mindset with experience building scalable processes and systems, with a track record of increasing lead volume while improving efficiency through program improvements
• Excellent leadership, communication, and cross-functional collaboration skills
• Willingness to travel as needed to support field teams and campaigns
• Hands-on Leader who regularly spends time in the field coaching and demonstrating lead…