Senior Director, Brand Strategy

USA for UNHCR is seeking a Senior Director, Brand Strategy. This senior leader leads and oversees the Brand function as a core department within External Relations, responsible for enterprise brand strategy and governance to strengthen and grow USA for UNHCR's brand in the United States. This senior leader develops and oversees an integrated brand strategy that elevates awareness; drives understanding and action for UNHCR and refugees;

supports fundraising growth; and positions the organization as a trusted, authoritative voice on global forced displacement.

Reporting to the Associate Vice President for External Relations, the Senior Director guides the vision for USA for UNHCR’s brand identity, narrative, creative direction, and audience experience. The role ensures the organization presents a compelling, consistent, and mission-aligned brand across all communication and engagement channels and external-facing initiatives.

• Work cross-functionally to develop and execute a long-term brand strategy that advances USA for UNHCR’s brand visibility, influence, and philanthropic support for refugees; differentiates USA for UNHCR’s brand from peer organizations; and elevates the organization in a crowded politically complex U.S. market.
• Use data and audience insights, research, and market trends to inform strategy and drive brand differentiation, awareness and visibility.
• Develop brand narrative and architecture that expresses USA for UNHCR’s value proposition to priority audiences, including various donor segments, and avoids exposing the organization to political risk.
• Elevate USA for UNHCR’s brand positioning and executive visibility through executing strategy for thought leadership and high‑level speaking opportunities.

• Establish and enforce enterprise brand standards and narrative frameworks across all external communications and digital channels (owned, earned and paid), fundraising and community‑engagement initiatives, and external partnerships.
• Steward visual expression of USA for UNHCR’s brand across all channels and initiatives, advising internal teams, vendors and consultants to produce assets that are aligned with brand strategy and visual expression.
• Provide guidance to ensure brand integrity for co‑branded campaigns, sponsor ships, and private‑sector partnerships.
• Lead organizational brand‑related projects, including USA for UNHCR’s annual brand survey of sentiment and awareness of refugee issues and brand awareness.
• Collaborate with Communications and Fundraising teams to integrate brand strategy and brand expression into supporter acquisition, retention, and cultivation efforts.
• Lead the creative vision for campaigns and activations that elevate USA for UNHCR’s brand among U.S. audiences.

• Serve as a senior leader within the External Relations Department, accountable for organization‑wide brand governance, contributing to strategic decision‑making, organization‑wide and departmental planning, budgeting and reporting.
• Define, track and report on brand marketing KPIs, using data to measure impact, evaluate ROI and inform decision‑making.
• Serve as a member of the Senior Leadership Group (SLG).
• Serve as strategic advisor to executive leadership and interface with the USA for UNHCR Board of Directors, as required, on topics related to brand strategy, positioning, and visibility.
• Lead the selection, management, and performance of external agencies, creative partners, and consultants, including oversight of scope of work, contracts and deliverables.
• Maintain relationships with colleagues across the UNHCR network to advance brand strategy and organizational goals in coordination with Senior Director of Communications.
• Other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the…