Regional Director, North America

The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism.

WTTC promotes sustainable growth for the Travel & Tourism sector, working with governments and international institutions to create jobs, drive exports and generate prosperity. Council Members are the Chairs, Presidents and Chief Executives of the world’s leading private sector Travel & Tourism businesses.

Alongside our Council Members and Board of Vice-Chairs, OpCo and Executive Committee representatives from our Member organisations, WTTC directors are responsible for guiding the work of the Council in the fulfilment of its mission.

The Regional Director, North America will be responsible for delivering WTTC’s commercial and membership strategy across the region, driving membership growth, strengthening engagement with existing Members, and positioning WTTC as the leading private‑sector voice for Travel & Tourism with both industry leaders and government stakeholders.

The role requires a highly connected senior professional with strong commercial acumen, proven business development experience, and the ability to operate at CEO and senior government level. The Regional Director will play a key role in expanding WTTC’s presence, influence and revenue opportunities throughout North America.

As WTTC continues to strengthen its global footprint and expand its membership base, North America remains a strategic priority market. The Regional Director will lead regional engagement, recruitment and positioning efforts, working closely with internal teams across Membership, Government Affairs, Events, Research and Advocacy.

Operating within a fast‑paced, internationally focused organisation, the role requires a proactive, commercially minded leader capable of managing senior stakeholder relationships while driving measurable growth in membership and sponsorship revenue.

• Define and deliver a structured engagement programme for Member CEOs and senior executives across North America.
• Maintain consistent, high‑quality communication with all Members and Advisors in the region.
• Develop strategic account plans aligned with Members’ priorities and WTTC initiatives.
• Ensure Members are actively engaged in WTTC events, taskforces and advocacy activities.
• Support Finance in resolving overdue payments where required.
• Identify and support the development of regional WTTC Ambassadors.

• Deliver regional membership recruitment targets on time and within budget.
• Build and maintain a strong pipeline of high‑profile prospective Members.
• Lead outreach to senior industry leaders to expand WTTC’s presence across key Travel & Tourism sectors.
• Forecast annual, quarterly and monthly recruitment targets.
• Identify new revenue opportunities including sponsor ships, partnerships and SME growth initiatives.
• Maintain accurate records of all stakeholder interactions within Salesforce.

• Secure a minimum annual sponsorship revenue target aligned with organisational objectives.
• Identify opportunities for event partnerships, Leaders Forums and regional initiatives.
• Support the Events team in identifying hosts and sponsors for WTTC programmes and summits.

• Provide strategic oversight and direction for Member events across North America.
• Ensure strong engagement from Members and prospects at all regional activities.
• Represent WTTC at high‑profile industry events, conferences and leadership forums.

• Develop and implement stakeholder engagement strategies with key government representatives.
• Position WTTC as the leading private‑sector authority on Travel & Tourism in North America.
• Identify strategic public and private sector platforms where WTTC should maintain visibility.
• Facilitate high‑level meetings between WTTC leadership, Members and senior government officials.

• Develop annual regional strategic market plans aligned with WTTC objectives and KPIs.
• Manage…