Product Marketing Manager

Description

Headquartered in downtown Washington, DC, the American Immigration Lawyers Association (AILA) is an organization comprised of nearly 17,000 individual attorney members who practice and teach immigration law. For our members, we provide continuing legal education, information, advocacy, professional services, and expertise. Founded in 1946, AILA's mission is to promote justice, advocate for fair and reasonable immigration law and policy, advance the quality of immigration and nationality law and practice, and enhance the professional development of its members.

The Marketing and Member Experience Department plays a vital role in developing and promoting the products, services and member experience that are at the core of the value and mission of the American Immigration Lawyers Association (AILA). The department’s goal is to identify, analyze, and understand member needs, and to use these critical insights to define, communicate, and deliver a premier member experience.

The department supports the organization by developing and leading the strategic direction and delivery of a comprehensive brand and marketing strategy to drive revenue through sales and improve the member experience.

We are seeking a strategic and execution-oriented Product Marketing Manager to support the go‑to‑market planning and ongoing marketing execution for assigned products and programs within a membership-based organization.

This role is responsible for developing positioning, driving awareness, and engagement through integrated, data‑informed campaigns that clearly communicate value to members and prospective participants. The Product Marketing Manager works cross‑functionally to translate program features and benefits into clear, compelling value propositions that resonate with our audience.

The ideal candidate balances big‑picture strategy with hands‑on campaign execution—developing marketing plans, shaping positioning and messaging, and leading campaigns from concept through launch across multiple channels. This role includes significant copywriting and email execution; while marketing tools may be used, the ability to craft compelling messaging and a strong call to action is essential. The Product Marketing Manager partners closely with product and stakeholder teams to translate program features into persuasive, customer‑centric narratives that drive engagement, participation and growth.

This position balances strategic thinking with hands‑on campaign execution and may supervise one staff member over time.

• Develop and refine product positioning, messaging frameworks, and value propositions for assigned products and programs
• Translate product features, content, and program benefits into clear, compelling member‑centered narratives tailored to target audiences
• Ensure messaging consistency across all marketing materials, campaigns, and member touchpoints

• Contribute to go‑to‑market planning for product launches, updates, and promotional initiatives
• Plan and execute integrated marketing campaigns across email, web, social media, and digital channels
• Own campaign planning calendars, launch timelines, and cross‑functional deliverables to ensure timely, accurate, and coordinated execution
• Draft and refine campaign copy, including email content, landing pages, and calls to action

• Track and analyze key performance indicators, including campaign metrics, program revenue trends, and member engagement data
• Prepare post‑campaign reporting and performance summaries
• Use data insights to refine messaging, optimize campaigns, and inform future marketing strategies

• Ensure all marketing content adheres to organizational brand standards, messaging guidelines, and strategic objectives
• Maintain consistency in tone, voice, and positioning across assigned products and communications

• Provide guidance or mentorship to junior team members as appropriate
• Support collaborative planning and execution across broader…