Director, Marketing Strategy and Engagement

Important Note for Candidates: SEPA has partnered with Staffing Advisors to manage the initial screening and recruitment process for the Director, Marketing Strategy & Engagement role. Although SEPA is the hiring organization, please be aware that all communication, including updates on your application status and interview scheduling, will come directly from our designated Staffing Advisors representatives, not our internal HR team.

If you apply for this position, you will be doing so through the Staffing Advisors careers page at:  We assure you that your information will be used only for this specific employment purpose and will not be shared without your consent.

The Director of Marketing Strategy and Engagement will lead the development and execution of integrated marketing strategies that amplify SEPA’s impact, support revenue diversification, and enhance member engagement. This role plays a central part in aligning SEPA’s brand presence with its strategic pillars—Grid, Growth, and Globe—by elevating our value proposition to members, partners, and the broader clean energy ecosystem.

Reporting to the Chief Communications Officer, the Director will oversee the planning, implementation, and performance of marketing efforts across digital platforms, campaigns, and member engagement initiatives. This includes audience development, analytics-driven decision-making, and collaboration across SEPA’s research, events, membership, and research and industry strategies teams.

The Director will work closely with the Chief Communications Officer and Senior Director, External Communications to ensure messaging alignment across products. The Director will also play a key role in the evolution of SEPA’s brand and positioning and will be responsible for adjusting marketing approaches in real-time.

• Design and implement marketing strategies that reflect SEPA’s strategic priorities and messaging. Translate SEPA’s research, events, and working group content into clear, high-impact marketing campaigns to drive member engagement, program enrollment, and policy influence.
• Support SEPA’s thought leadership positioning by elevating visibility of member achievements, expert insights, and staff contributions through targeted storytelling and campaigns.
• Monitor and improve performance through ongoing KPI tracking, audience segmentation, and conversion analysis.
• Lead the development of monthly or quarterly performance reports, synthesizing data across channels to evaluate impact and guide strategy.
• Leverage AI tools and technologies to enhance marketing performance, optimize workflows, and explore innovative campaign strategies.
• Prepare and manage the marketing budget, ensuring maximum ROI on marketing investments.

• Lead the strategy and execution of multi-channel marketing plans that support key organizational objectives, including:
  • Event and webinar registration
  • Membership renewals and new member acquisition
  • Publication and research visibility
  • Non-dues revenue products (e.g., sponsor ships, learning platforms, in-house content)
• Supervise editorial calendars, ensuring alignment of visual, written, and narrative components.
• Serve as a steward of SEPA’s voice and member journey, ensuring consistency across email, social media, website, publications, and events.

• Collaborate with all internal SEPA teams to align marketing strategies with organizational goals.
• Supervise and mentor members of the Marketing team, setting strategic goals, managing timelines, and facilitating ongoing professional development.
• Collaborate with the Communications and Marketing team to maintain brand consistency and performance-driven storytelling.
• Partner with the Information Management team to ensure marketing technology integrations (e.g., Salesforce, Pardot, analytics dashboards) support organizational needs and insights.
• Work closely with the Programs and Events, Membership, and Research and Industry Strategy teams to develop tailored campaigns that deliver value to members and partners.

• Champion continuous…