Social Media Analyst - BSC MidAtlantic North Comms; Hybrid Job Washington area,District of Columbia USA,Marketing / Advertising / PR

Position: Social Media Analyst - BSC Mid Atlantic North Comms (Hybrid)

Who We Are

We're powering a cleaner, brighter future. Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient. We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service.

We are a Fortune 200 company, 20,000 colleagues strong, serving more than 10.7 million customers at six energy companies -- Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (Com Ed), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco). We're committed to creating an environment where every person can thrive. Our employee experience is grounded in four tenets that guide how we support our people: purposeful careers, growth opportunities, community impact, and support to thrive.

In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career. Are you in?

Primary Purpose

Atlantic City Electric, Delmarva Power, and PECO’s social media team is charged with creating strategic, innovative brand, advertising and marketing plans and materials. Together with external agencies, the Social Media Analyst position provides social media support to the Companies; brand strategy, advertising and integrated marketing campaigns. The position helps drive the Companies’ overall content strategy for owned social media channels and routinely collaborates across other business functions to develop digital content that supports issue and messaging priorities.

The position will also assist in management of enterprise-wide social media software as well as the establishment of governance and support protocols to help ensure successful implementation company wide.

Primary Duties

Support regular reporting cadence and provide recommendations for content and strategy optimization based on KPIs, benchmarks and further analysis of social and digital media content.

Support the overall strategy and day-to-day operations of Atlantic City Electric, Delmarva Power, and PECO’s social media platforms, including Facebook, Instagram, Twitter, Linked In and You Tube, while advising on best practices, new platforms to consider and opportunities to align with broader digital media strategies. Grow, track and organize channel audiences across all platforms.

Create and execute organic and paid social and digital media content and campaigns, including copywriting and visual development as necessary, guide strategy, and interpret analytics to positively contribute to and influence the success of content.

Execute a brand journalism content strategy, creating supporting blog content, multimedia and analyzing results to inform future decisions.

Collaborate with customer care representatives to actively monitor, listen, triage and respond to inbound messages and posts on Company-owned social media profiles. Ensure both private and public social communications reflect brand values and messaging priorities.

Collaborate with colleagues from across the business to share content and lead execution of social campaigns on various programs, initiatives, and business areas. Define objectives, establish content strategy and work with client to provide reporting and evaluate performance.

Job Scope

Position reports to the Manager of Social Media and Digital. Position is full-time and based in either Philadelphia, PA, or Newark, DE. Requires ability to travel. Requires ability to work extended hours in evening and/or weekend.

Minimum Qualifications

4-year relevant degree and 2-5 years’ professional experience in social media for a Fortune brand, marketing, PR or advertising agency. In lieu of degree, 6-9 years of relevant experience. Demonstrated ability to produce comprehensive and innovative social media…


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