Advisor, Donor Strategy; P3
Listed on 2026-02-28
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Marketing / Advertising / PR
Marketing Strategy, Digital Marketing
Save the Children has been fighting for the rights of children for over 100 years. Our mission is to give every child a healthy start, access to education, and a safe environment protected from harm. We work in some of the world’s hardest‑to‑reach places—over 100 countries, including the U.S.—and every role at Save the Children creates lasting, positive change for children and the future we all share.
The RoleAs the Advisor, Donor Strategy, you’ll be integral to our work in helping vulnerable children achieve a brighter future. You will develop and optimise strategies to engage and upgrade high‑value mass‑market donors and high‑dollar sustainers as part of Save the Children’s broader audience retention efforts. This role focuses on audience and segment development, insights, and experience design with the objective to increase donor lifetime value, loyalty, and engagement.
You will play a key role in shaping integrated donor development strategies and optimising donor journeys as part of a newly formed Audience Strategy team, reporting to the Senior Director, Audience Strategy.
Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations
What You’ll Be Doing (Essential Duties) Audience Strategy & Development (40%)- Develop and implement audience strategies for high‑value mass‑market donors and sustainers with the goal of upgrading to mid‑level giving.
- Support the Senior Director in driving the next best action strategies across the high‑value pipeline audience to optimise engagement, retention, and upgrade outcomes.
- Define segmentation approaches and donor profiles to support fundraising goals.
- Deliver audience briefings – including segments, profiles, behavioural considerations, and message guidance – for channel and campaign teams to develop detailed channel strategy.
- Collaborate with internal teams to identify emerging donor segments and opportunities for growth of the high‑value pipeline.
- Deliver actionable audience insights to channel leads and internal partners to improve in‑channel performance.
- Develop and optimise a relational fundraising strategy focused on engaging high‑value donors through personalised cultivation, strategic stewardship, and data‑informed approaches that drive retention, activation, upgrade potential, and long‑term growth.
- Provide strategic insights for new donor acquisition across all channels, ensuring high‑value pipeline audience growth and alignment.
- Lead the strategic design and continuous improvement of high‑value donor journeys (welcome, cultivation, stewardship, upgrade, and lapsed) to increase retention, loyalty, and lifetime value.
- Partner with creative, digital, and channel teams to align messaging and experiences with audience needs.
- Work across the audience team to enhance high‑value donor experiences, sharing insights and learnings that support retention, engagement, and upgrade strategies.
- Ensure high‑value pipeline audience strategies are embedded in integrated marketing plans and go‑to‑market strategy.
- Own the implementation of niche high‑value experiences – such as leading a donor concierge program, virtual engagement officer, etc.
- Monitor KPIs and recommend optimisations to improve ROI and donor lifetime value.
- Translate donor data and fundraising performance metrics into strategic recommendations for audience growth.
- Collaborate with analytics and research teams to refine audience understanding and engagement strategies.
- Define a learning agenda and test plans to improve audience engagement and conversion.
- Work closely with the Senior Director of Audience Strategy and other audience strategists to align on team goals and priorities.
- Partner with the mid‑level team to effectively graduate donors from the mass market to higher levels of giving.
- Contribute to cross‑functional planning and execution with fundraising, brand, and donor experience teams.
The Role
- Minimum of a bachelor’s degree or equivalent experience, plus at least 5 years of relevant experience.
- Proven expertise in donor or…
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