Event Marketing Manager

Company Description

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role will be based out of either the Georgia, NYC, Washington DC or Chicago offices

Lead the marketing strategy and execution for Data Center World events, the longest-running and leading conference for data center facilities and IT professionals. As Marketing Manager, you'll develop and execute strategic omni-channel campaigns that drive attendance and engagement for this premier industry event series while supporting team initiatives and contributing to overall marketing objectives.

Join us at the forefront of one of today's most explosive growth industries! The data center sector is experiencing unprecedented expansion, driven by cloud computing, AI advancement, edge computing, and digital transformation across every industry. With global data center market growth projected to continue at double-digit rates, there's never been a more exciting time to build your career in this dynamic field.

• Develop and implement strategic marketing plans for Data Center World events
• Lead and mentor a team of marketing professionals
• Grow targeted databases
• Analyze marketing performance metrics and optimize strategies accordingly
• Up and cross-promote and sell relevant products and services to target market audiences
• Expand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers, and exhibitors
• Develop marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaigns
• Regularly review marketing plans, response rates, audience demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful, making recommendations and adjustments as appropriate
• Work cross functionally to develop strategy, positioning, and key messages for event and media brands
• Partner closely with Prospect and Client Marketing teams to increase revenue opportunities from audiences and vendors, and grow audiences
• Manage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experience
• Manage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messaging
• Liaison with central marketing and operation teams to support brand, event, and campaign initiatives
• Implement initiatives to enhance the attendee experience at physical events including attendee orientation, VIP programs, matchmaking, signage, maps, event app, and overall experience design
• Stay abreast of the latest trends and developments in the data center community, experiential marketing, and strategic marketing communications

The ideal candidate will have at least 8-10 years of experience leading B2B outbound marketing campaigns with strong project management and team leadership skills.

• Strong leadership skills with experience managing marketing teams across a matrixed organization
• Proven experience in B2B marketing, preferably in events or technology sectors
• Analyze marketing performance metrics and optimize strategies accordingly
• Able to work independently in a fast-paced environment while balancing strategic, tactical, and analytical responsibilities
• Excellent project management abilities
• Strategic thinking with data-driven decision-making capabilities
• Understanding of the data center industry and its challenges preferred
• Experience with digital marketing, content marketing, and…