Senior Digital Media Specialist

Job Description

Senior Digital Media Specialist at UL Standards & Engagement (ULSE). This is a hybrid opportunity based in our Washington, DC office.

The Senior Digital Media Specialist will support and strengthen the organization's digital presence through effective social and paid media engagement to advance the mission of UL Standards & Engagement (ULSE) to make the world safer, more secure, and sustainable. The Senior Digital Media Specialist will represent the organization's voice across priority digital channels, helping to grow, inspire, and engage our global community.

Working closely with cross-functional teams, the Senior Digital Media Specialist will translate complex, standards-driven technical content into compelling, platform-appropriate digital narratives.

UL Standards & Engagement
:
At UL Standards & Engagement (ULSE), we expand the boundaries of safety science to create a more secure and sustainable world. For more than a century, we have created new safety standards and shared our findings with academia, scientists, manufacturers, and policymakers across industries. We identify critical safety and sustainability issues, asking tough questions because we believe a safer world begins with knowledge.

Build a safer, more secure, and sustainable future with us. Join us and work with our Standards team(s) who develop the standards required to put that knowledge into practice.

As the Senior Digital Media Specialist
, you will play a key role in the rapid growth of UL as you:

• Manage strategic initiatives, projects and related programs, identifying opportunities to engage key stakeholders effectively. Use data-driven insights to inform strategy, define objectives, set measurable outcomes and establish targets aligned with organizational goals.
• Conceptualize and lead the execution of organic and paid social strategies and integrated campaigns that align with ULSE's advocacy and safety goals in collaboration with the Digital Strategy Manager and the Communications team.
• Drive growth and engagement across all organic social channels by managing the daily content calendar and developing follower acquisition strategies.
• Architect and manage sophisticated paid digital campaigns across Meta and Linked In. Serve as the primary liaison for programmatic and Google Ads vendors to guide alignment and campaign success.
• Partner with Subject Matter Experts (SMEs) and leadership to develop high-level thought leadership content, ghostwriting sophisticated social posts that amplify our influence in the standards and safety space.
• Film on-site at events to capture real-time footage for social stories and posts. Partner with in-house design team for high-production or more complex video projects.
• Manage the creation of brand-consistent visuals, either through collaboration with the design team or using pre-built templates for simple posts.
• Manage digital advertising budget, provide data-driven insights and monthly reports that connect social performance to organizational impact.
• Lead influencer collaborations and partner amplification efforts; serve as the primary liaison for external agency vendors to guide alignment and campaign success.
• Serve as the guardian of the ULSE brand voice, ensuring consistency, professional tone, and mission-alignment across all digital touchpoints.
• Maintain continued awareness of industry trends and external context, offering insight to inform strategic decisions and direction of the standards development function.
• Solve complex issues and take initiative for defining continuous improvement solutions, and apply strong problem-solving skills escalating issues when necessary.
• Manage and complete processes and projects independently.
• Contribute to department initiatives as needed.

We have pursued our mission of working for a safer, more secure, and sustainable world for nearly 130 years, embedding conscientious stewardship into everything we do.

• People: Our people make us special. You'll work with a diverse team of experts respected for their independence and transparency and build a network, because our approach is collaborative. We collaborate across disciplines, organizations, and geographies to build the global scientific response that today's global challenges require.
• Interesting work: Every day is different. We see what's on the horizon and use our expertise to build the foundations of a safer future. You'll have the opportunity to push the boundaries of human understanding as part of a team working to advance the public good.
• Grow and achieve: We learn, work, and grow together through targeted development, rewards, and recognition programs.
• Values: Four core values guide our work: collaboration, respect, integrity, and beneficence. By living our values, we inspire trust essential to fulfilling our mission and foster partnerships that enable a beneficent future.
• Total Rewards: All employees are eligible for bonus…