Director, Marketing

Are you a Marketing leader looking for your next opportunity to impact partner, prospect, and client engagement? Read on, we might have just the right next step for you!

The Director, Marketing, is responsible for identifying, developing, and executing Fionta’s marketing and brand strategy to drive customer acquisition and revenue growth. This hands-on position owns the company’s end-to-end marketing strategy and execution, with direct accountability for lead generation, pipeline influence, brand stewardship, and marketing operations.

The Director of Marketing operates with a high degree of autonomy and is responsible for both setting direction and doing the work. Success requires strong judgment, and the ability to prioritize while managing a large volume of concurrent initiatives. This role includes ownership of the marketing budget and accountability for ensuring investments are aligned to revenue goals and company priorities.

The Director of Marketing works closely with Business Development, Delivery, Strategic Initiatives, and the CEO and COO to support company growth, profitability, and long-term positioning.

Own and execute multiple concurrent marketing campaigns (typically 4–5 at a time), planned in H1/H2 cycles and aligned to company growth priorities

Define campaign strategy, target audiences, messaging, KPIs, and success criteria in close partnership with Business Development and executive leadership

Translate revenue goals into clear lead and opportunity targets, with an understanding of how marketing contributes to pipeline creation and influence over time

Build and manage Salesforce campaigns to support accurate tracking of:

• Lead generation and qualification
• Opportunity creation and campaign influence
• Campaign costs, ROI, and performance trends

Maintain clear, reliable Salesforce reporting and dashboards that provide visibility into:

• Campaign performance against goals
• Lead quality and conversion rates
• Pipeline influence by campaign and channel

Deliver regular reporting and insights, including:

• Current-state snapshots of marketing performance
• Progress against campaign KPIs
• Analysis of what is working, what is not, and recommended adjustments

Partner closely with Business Development on:

• Campaign planning and sequencing
• Pre- and post-campaign outreach strategy
• Lead follow-up processes and handoff expectations

Continuously evaluate and refine campaigns based on performance data, capacity, and evolving business priorities

Partner co-marketing

• Own the relationship with marketing employee(s) (approximately 5-7 major partners)
• Coordinate shared content creation (blogs, webinars)
• Lead planning efforts for in-person activations (happy hours, lunch and learns, etc.)

Plan, manage, and execute approximately 10–13 conferences and industry events per year, with some years exceeding that number

Determine event strategy, including attendance, sponsorship, and exhibiting decisions

Own all aspects of event execution, including:

• Budgeting and logistics
• Liaising with event organizers and venues
• Booth planning, shipping, and on-site requirements
• Swag design, ordering, and distribution
• Partner coordination and co-hosted activities
• Presentation submissions, deck development, and rehearsal coordination
• Pre-event promotion, on-site presence, and post-event follow-up

Ensure accurate lead capture, Salesforce hygiene, and post-event nurturing through Pardot

Conduct post-event analysis, ROI tracking, and internal post-mortems

Own Fíon ta’s brand and visual identity across all channels

Manage brand assets and ensure consistent, correct usage across the organization

Ensure sales and delivery teams are equipped with current, accurate, and effective marketing and proposal materials

Provide design direction and hands-on support for:

• Sales decks and presentations
• Campaign assets and collateral
• Marketing and proposal materials

Create and manage a high-volume content calendar, including:

• Additional thought leadership and partner content
• Case studies from intake through publication and promotion

Conduct internal interviews and collaborate…