Marketing Assistant

About Dog Tag

At Dog Tag Inc., we’re more than a nonprofit — we’re a mission-driven organization that harnesses the power of business to create a more inclusive and equitable world for veterans, military spouses, and caregivers. Our unique model combines a social enterprise bakery located in the heart of Georgetown, Washington, DC, with a world-class fellowship program, offering real-world experience, community, and education to those who have served or supported someone who has.

Our storefront, Dog Tag Bakery, serves as a living business school, where fellows apply what they’re learning in the classroom to a real operating business. Through this integrated model, Dog Tag provides a supportive environment for veterans and military families to discover new paths forward — whether launching their own ventures, pursuing meaningful employment, or growing as leaders and changemakers.

What makes Dog Tag truly unique is our holistic approach to social impact. We don’t just serve great food; we provide a supportive environment for veterans and their families to thrive, grow, and connect. Our values of service, entrepreneurship, empowerment, and respect guide everything we do — from the way we interact with our team to the way we engage with our customers.

As part of our growing team, you’ll have the opportunity to contribute to a mission that’s bigger than baking. You’ll help empower individuals, change lives, and make an impact every day. This is more than a job; it’s an opportunity to contribute to a legacy that transforms the lives of veterans, military families, and caregivers while serving delicious food to the community.

Dog Tag seeks a highly motivated, detail-oriented Marketing Assistant to support the development and implementation of marketing activities across all areas of the organization, including our social enterprise bakery, fellowship program, fundraising efforts, and general brand awareness. This position will report to the Director of Communications and play a critical role in ensuring consistent messaging and strong visibility across all channels.

The ideal candidate will have prior experience with a wide range of communications and marketing functions, including social media, branding, website management, digital marketing, CRMs, Salesforce email marketing, and creative strategy. The marketing assistant must be an organized multitasker able to handle multiple projects at once and meet tight deadlines.

• Assist in executing marketing and communication plans for Dog Tag Bakery in Georgetown, Dog Tag Fellowship Program, and the fundraising department (estimated average time distribution at 50/30/20, respectively).
• Create and distribute marketing materials, including flyers, emails, newsletters, and social media content.
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice and accuracy.
• Support the creation and maintenance of a content calendar across platforms (social media, email, website).
• Maintain brand consistency across all visual and written communications.
• Work with Director of Communications on new ideas to optimize the marketing plan and strategy for the overall organization.
• Set up and monitor triggered Salesforce email campaigns for key touchpoints such as new customer welcome series, fellowship program updates, and donor stewardship communications.

• Draft and schedule social media content that promotes our bakery products, programs, events, and nonprofit mission.
• Photography and videography. Assist with photo and video editing for content creation, as needed.
• Monitor engagement metrics and report performance trends.
• Help manage email marketing campaigns and newsletters.
• Support website updates, including copywriting, content refreshes, and light graphic edits.

• Partner with bakery, program, and development teams to understand key initiatives and translate them into compelling marketing content.
• Coordinate photography, videography, and graphic design needs for product and menu launches, events, etc.
• Ass…