Vice President, Marketing and Communications

Vice President, Marketing and Communications Out & Equal Workplace Advocates
• Washington, DC Preferred

Vice President, Marketing and Communications

• Out & Equal Workplace Advocates
• August 20, 2024
• Location Flexible;
  Washington, DC Preferred

Out & Equal Workplace Advocates (Out & Equal) is the world’s premier nonprofit organization dedicated to achieving lesbian, gay, bisexual, and transgender workplace equality. We partner with Fortune 1000 companies and government agencies to provide executive leadership development, comprehensive training and consultation, and professional networking opportunities that build inclusive and welcoming work environments.

Since 1996, we have worked with executives, human resources professionals, Employee Resource Groups, and individuals to provide leadership and professional development, education, and research to create workplaces free of discrimination. Out & Equal hosts the annual Workplace Summit where employees and experts from around the world gather to share strategies and best practices to create diverse and inclusive workplaces that foster belonging for LGBTQ people around the world.

Today, Out & Equal is a renowned global convener and thought leader. Our events portfolio attracts diverse corporate audiences—including Fortune 500 companies and industry leaders—to provide a unifying platform for networking, collaboration, and knowledge-sharing between organizations committed to LGBTQ+ workplace equality. As companies struggle to meet the complex challenges of organizational DEIB in the workplace, develop talent within a political and cultural environment that grows increasingly hostile towards the LGBTQ community, and respond to rapidly evolving LGBTQ+ community demographics and their needs, Out & Equal is making key investments to expand our capacity and capabilities to support our partner community in developing global workplaces where all people are equal, belong, and thrive.

Reporting directly to the CEO, the Vice President of Marketing & Communications (VP) is responsible for leading Out & Equal’s creativity and energy to advance Out & Equal’s mission. Collaborating with the CEO, the VP will guide the organization through strategic marketing activities and oversee consistent and authentic brand and messaging standards throughout the organization to foster prospective and current stakeholder engagement.

• Manage the marketing communications department, its operations, and staff to ensure all communication channels are leveraged to disseminate organizational information and key messages. Promote and enhance brand awareness, monitor the effectiveness of projects, and identify opportunities to support new revenue streams.
• Develop annual marketing and communication strategies to drive thought leadership, while anticipating issues and threats to the brand and reputation. Use a mix of marketing channels with an understanding of how and when to implement them to achieve marketing objectives.
• Oversee the development and execution of cross-functional marketing campaigns that drive awareness and engagement, including establishing and tracking metrics. Maintain brand integrity across internal and external marketing and communications efforts.

• Partner closely with the Executive Leadership Team to inform the development of content messaging, campaigns, and experiences that activate current Partners, prospects, and other strategic partners.
• Partner with the Revenue & Growth team to conceive of impactful proposals to identify new revenue streams, participate in brand partner calls, and share responsibility for annual revenue goals.

• Leverage new technologies to deliver compelling and effective messaging, ensuring the organization remains at the forefront of communication trends and effectively engages its target audience.

• Develop, lead, and deliver integrated internal communications and engagement campaigns to drive ongoing awareness…