Vice President of Marketing

Are you ready to bring your leadership, creativity and passion to a world-class organization? Our Vice President (VP) of Marketing will oversee marketing strategy and execution of marketing for all aspects of our new global association supporting the fresh produce and floral industries. The VP of Marketing will champion the marketing function for the department and the broader membership while being fully comfortable working in a servant-leader capacity.

A successful candidate would be a team leader and player, creative and results-oriented to bring world-class marketing, creativity and team leadership to the new association.

Position Responsibilities

MARKETING OPERATIONS AND EXECUTION (50%)

• Oversee the organization's marketing of events, programs and conferences as well as lead branding, trade media, sales collateral material, direct mail, sponsorship execution, campaign promotion, new product marketing, and marketing-related member relationship and engagement activities, all essential to enhancing the organization's performance, membership experience brand reputation globally
  • Lead the development of strategic marketing plans to support the organization's mission, objectives, goals
  • Collaborate closely with cross-functional teams for marketing, program and strategic efforts
  • Leverage research, analytics, and insights to inform decisions and develop KPIs to instill rigor and real-time actions for all marketing activities to deliver against goals
• Oversee budget development, management and expenditures in compliance with association financial rules
• Lead a master content calendar to effectively manage communication messages and marketing plans through collaboration with internal departments including senior-level Subject Matter Experts(SME)

TEAM LEADER SHIP (20%)

• Lead, manage, coach and develop direct reports to become a high-performing marketing team
• Foster a collaborative environment where teams thrive and deliver against results
• Champion professional development to build functional marketing excellence within the organization
• Consult on advocacy initiatives and industry issues with the communications, government relations, science and technology, food safety and regulatory affairs teams
• Partner with the VP of Sales to deliver the organization's sales strategies and deliverables
• Serve as the subject matter expert for events, programs and resources for marketing professionals and be the staff liaison to a member volunteer committee

BRAND MANAGEMENT (10%)

• Lead demand generation marketing for product lines, working collaboratively with staff leads to diversify revenue and met targets
• Steward and nurture the association's brand to drive awareness, engagement and lead generation with members and key audiences
• Maintain brand standards and ensure compliance across all marketing and communications channels for the association and foundation brands
  • Develop and implement an integrated marketing plan to advance brand identity, broaden and increase the visibility of its programs and build a strong public voice.
  • Oversee a first-class digital presence that will drive awareness of the organization's leadership position and relevance to member companies, the industry and the public
• Work collaboratively with Senior Management and Director of Communications for advocacy and issues management

STRATEGY & PLANNING (20%)

• Lead the development and execution of the association's annual plan with a cross-functional team to deliver against the strategic plan and achieve the organizational objectives and goals
• Oversee the annual calendar and lead quarterly meetings to revise the plan to meet organizational, membership and revenue goals
  • Contribute to revenue growth through programs that support member retention and new membership, as well as deliver against event and program targets

Miscellaneous Position Information

Knowledge, Skills & Abilities

• A minimum of 10 years' experience in marketing with progressive responsibility at a successful enterprise
• Bachelors Degree in Marketing, or relevant field
• Strong business acumen and innovative thinker with a track record for translating strategic thinking into actions
• Thorough knowledge of marketing principles, events and activation, digital marketing, brand management, and B2B product launches and integrated marketing efforts including content and digital marketing leveraging behavioral targeting techniques
• Experience with demand generation marketing in a B2B environment to deliver revenue targets (journey building, SEM, SEO, media, tradeshow and webinar events, drip and lead generation, sales conversion)
• Highly collaborative and agile leader while self-reliant, problem solver and results driven
• Experience developing marketing professionals and leading cross-functional teams
• Ability to multi-task, handle pressure and lead team to meet deadlines.
• Experience using research, analytics and data for long-term strategy and real-time campaigns
• Knowledge of project management and stellar organizational skills
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