Lifecycle Marketing Manager

At Heat Free Hair, we are hair experts who strive every day to make women look and feel even more beautiful while staying true to who they naturally are. We are a team of quality-obsessed, strategic thinkers driven by innovation and elevated experiences.

Named one of Fast Company's Top 5 Most Innovative Beauty Brands, we are redefining beauty standards through premium products that solve real pain points — while delivering the elevated service our customers deserve.

We're looking for a data-driven, hair-obsessed Lifecycle Marketing Manager to help strengthen and scale the customer journey across every touchpoint.

This role is ideal for a strong lifecycle executor who is ready to deepen their strategic ownership. You will lead execution across Email, SMS, Push, and Direct Mail — while growing into increased responsibility for retention strategy, LTV optimization, and performance insights over time.

• Prior experience working in DTC eCommerce is required. Candidates should have hands‑on experience supporting lifecycle marketing efforts for an online retail brand
• Deep understanding of Black women's hair, extensions, natural textures, and styling methods. You understand customer concerns at every stage of her hair journey and can speak to them clearly and persuasively
• Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics
• Extremely detail‑oriented and highly organized. You execute reliably and don’t let things slip
• Strong direct‑response copywriter who understands how to drive measurable action — and can confidently write and edit in our brand voice so messaging resonates deeply with our core customer. You are comfortable refining agency and contractor copy to meet our tone and standards
• Strong content planning and research skills. You proactively study customer behavior, reviews, objections, trends, and performance data to inform campaign planning
• Strong SMS marketing foundation with hands‑on experience executing campaigns and flows
• Familiarity with RFM segmentation, LTV metrics, and retention reporting — with a desire to deepen strategic expertise in these areas
• Data‑comfortable. You can read performance reports, identify trends, and contribute to structured testing plans
• Experience working with subscriptions and retention marketing is a plus
• AI‑curious and open to leveraging tools that improve efficiency and personalization
• Scrappy and hands‑on. Willing to build campaigns, QA flows, edit creative, and execute within Klaviyo and SMS platforms

• Own the email content calendar and lifecycle campaign strategy
• Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning
• Lead lifecycle flow strategy (welcome, abandoned cart, post‑purchase, winback, etc.) and identify opportunities for optimization
• Create structured quarterly testing roadmap (subject lines, segmentation, timing, creative angles, offers)
• Manage and direct our email design agency — ensuring clear briefs, strong creative direction, on‑brand messaging, and timely execution
• Review and edit agency copy to ensure it reflects our brand voice and resonates deeply with our core customer
• Serve as verbal and strategic gatekeeper in collaboration with the Creative Director
• Analyze performance data and provide structured insights and recommendations

• Own execution of SMS campaigns and flows
• Support list growth and lead capture optimization
• Contribute to ongoing testing and performance improvements
• Align SMS messaging with email campaigns and overall lifecycle strategy
• Help implement personalization and automation improvements

• Manage push notification scheduling and alignment with campaigns
• Support direct mail lifecycle initiatives to improve repeat purchase

• Monitor LTV and repeat purchase performance
• Contribute to improving RFM segmentation over time
• Analyze campaign performance and identify opportunities for optimization
• Participate in weekly (transitioning to bi‑weekly) lifecycle performance reviews
• Gradually take on increased ownership of retention insights and strategy