Senior Product Marketing Manager
Listed on 2026-03-08
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Marketing / Advertising / PR
Digital Marketing
Our client is advancing the future of healthcare through an AI powered data platform that uncovers the underlying factors that shape human behavior. By revealing the beliefs, barriers, and motivators that influence health outcomes, the organization delivers intelligence that helps improve clinical trial design, enhance care delivery, and strengthen public health strategies. Its work centers on bringing the human side of healthcare into focus and equipping leaders with tools that are personal, precise, and effective.
The company is seeking a Senior Product Marketing Manager who will help propel this mission forward by shaping the narrative and supporting strategic growth initiatives.
This opportunity offers the chance to work closely with senior leadership to refine the go-to-market story and support founder‑led sales. The role begins with a core set of high‑impact initiatives and expands into broader ownership of product marketing across a portfolio of solutions that integrate behavioral, clinical, and conversational data. It is an ideal role for someone who thrives in a dynamic environment, enjoys building structure, and wants to play a meaningful part in how innovative products reach the market.
Preference for Washington DC metro based talent or east coast.
Responsibilities- Develop and refine clear and compelling narratives and value propositions for a suite of complex data and technology products.
- Translate analytical and scientific concepts into accessible stories for diverse healthcare audiences.
- Ensure alignment and consistency across sales materials, marketing assets, and executive communications.
- Partner with senior leaders to support enterprise and public sector sales conversations.
- Create and manage high‑quality sales enablement assets including presentations, one‑pager briefs, product briefs, and competitive insights.
- Strengthen messaging using insights from live sales conversations and evolving market needs.
- Shape the external point of view through research‑informed content and thought leadership.
- Support executive visibility through events, webinars, panels, and strategic communication opportunities.
- Lead targeted marketing efforts that directly support active sales priorities.
- Plan and execute focused marketing programs such as webinars, events, and partnership‑driven initiatives.
- Establish foundational processes, templates, and tools for a growing product marketing function.
- Contribute to longer‑term strategy related to portfolio‑level positioning and market engagement.
- Proven success in product marketing or strategic marketing roles within healthcare, health technology, or B2B AI or data environments.
- Six to ten years of progressive experience supporting complex, high‑consideration products for enterprise or public sector buyers.
- Ability to articulate nuanced technical concepts in a clear and compelling way.
- Comfort operating in ambiguity with a talent for creating structure.
- Exceptional written communication and storytelling abilities.
- Experience supporting founder‑led sales environments.
- Familiarity with positioning for analytical or data‑intensive products.
- Ability to influence cross‑functional partners and build effective relationships.
- A learning‑oriented mindset with adaptability and strong problem‑solving skills.
If you are motivated by the opportunity to shape strategy, influence how innovative products reach the market, and contribute to a mission focused on improving healthcare outcomes, we encourage you to express interest in this role. A member of the Talentfoot team will contact you if your experience aligns with the requirements.
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