Global Partner Marketing - F&SM Global Partner Marketing Go-To-Market Lead

Global Partner Marketing – F&SM Global Partner Marketing Go-To-Market Lead

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.

What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Location:

Washington, DC

Join us in shaping the future of partner marketing at SAP!

We’relooking for aPartner Marketer who thrives at the intersection of strategy, creativity, and data-driven execution. In this role,you’llhave the opportunity todesign and launch high-impact, product-led campaigns that accelerate cloud adoption and drive measurable business outcomes.

You’llwork across global stakeholder teams to craft integrated campaigns that generate high-quality leads for joint sales motions. Ifyou’repassionate aboutleveraginginsights, spotting early signals, and transforming them intoworld-class marketing enablement programs, this is your chance to make a significant impact on SAP’s partner ecosystem.

• Strategic Planning & Alignment
  • Build a comprehensive Partner Marketing Plan and secure alignment with internal executives and partner leads.
  • Develop frameworks for partner integration across the customer journey to ensure an omnichannel, consistent market presence.
  • Provide input to the global partner marketing campaign calendar for visibility and alignment of GTM efforts.
• Campaign Development & Performance
  • Create a repeatable process for ideation, execution, and evaluation of digital campaigns rooted in performance metrics (pipeline growth, adoption, customer lifetime value).
  • Design and own campaign performance dashboards and KPIs to enable partners in building sales pipeline.
  • Drive marketing consistency among partners to ensure SAP brand and value proposition are accurately represented.
• Budget & Resource Management
  • Lead the team budgeting process, ensuring adherence to targets and scaling best practices for investment optimization.
  • Create a resource plan including operational decisions, recommended structure, processes, and tools to deliver against global partner marketing strategy.
• Innovation & Industry Insights
  • Leverage industry best practices and external sources to analyze trends and influence partner go-to-market and cloud channel sales strategies.
  • Scale partner marketing workshop strategies across teams to drive measurable pipeline impact.
• Enablement & Adoption
  • Increase partner adoption of marketing enablement programs, including engagement with SAP training webinars and use of joint marketing assets.
  • Partner with Integrated Marketing, Solution Marketing, and Regional teams to align messaging and content for global campaigns.

• Education:
  
  Undergraduate degree required; MBA or Master’s degree strongly preferred.
• Experience:
  
  8+ years of relevant work experience in B2B marketing, partner marketing, or business planning, with a proven track record of driving measurable outcomes.
• Strategic Expertise:
  Deep understanding of integrated, omnichannel marketing strategies and digital marketing tactics, including campaign design, execution, and optimization.
• Leadership & Influence:
  Ability to lead cross-functional initiatives, influence senior stakeholders, and scale best practices globally.
• Analytical & Data-Driven:
  Strong analytical skills with experience using performance metrics to inform decisions and optimize campaigns.
• Project Management:
  Demonstrated success managing complex projects and budgets across multiple priorities in a fast-paced environment.
• Communication
  
  Skills:
  
  Exceptional written, verbal, and presentation skills; ability to simplify complex concepts into compelling narratives and deliver with confidence.
• Growth Mindset:
  Proactive, results-oriented, and comfortable driving innovation and change; thrives in ambiguity and adapts quickly.
• Preferred:
  Experience in partner ecosystems, cloud adoption strategies,…