Communications Coordinator

The District of Columbia Hospital Association (DCHA) has, for nearly 50 years, worked to advance the missions of the hospitals and health systems of the District of Columbia by promoting policies and initiatives that strengthen the system of care, preserve access and promote better health outcomes for the patients and communities they serve.

The role of the Communications Coordinator is to provide support in the areas of member communications, digital marketing, website maintenance, creative/brand identity and social media. DCHA seeks a creative, proactive, and motivated individual to work with members and staff to help develop and implement cutting‑edge communication strategies across a variety of platforms to expand and engage DCHA’s audiences.

• Developing effective content that influences and persuades calls for action.
• Being a collaborative partner with Association colleagues and stakeholders to develop proactive strategies and responses to facilitate their related goals and objectives.
• Demonstrating a “can‑do” approach and sense of ownership on Association‑wide projects as a member of a small team where “it’s not my job” is not an option.
• Exhibiting strong interpersonal skills to build relationships, collaborate, and interact with members, colleagues, partners, sponsors, others.
• Thinking creatively to generate innovative ideas for campaigns, content, and strategies for keeping communication fresh and engaging.
• Manage social media accounts for various programs:
  Facebook, X, Linked In, Instagram, You Tube and Tik Tok.
• Copywriting support for social media, newsletters, press releases, blogs, and websites with the ability to draft clear, concise, and engaging content for various platforms and audiences.
• Designing promotional materials using Adobe Creative Suite or Venngage platform.
• Assisting with promotional events and campaigns.
• Evaluating communication strategies and campaigns to determine their effectiveness.
• Growing and developing a variety of content for DCHA’s social media channels, marketing programs and resources and raising awareness of DCHA’s mission and programs by creating and sharing interesting, relevant, and engaging content. Identify new and innovative ways to enhance and expand DCHA’s social media presence and outreach to various stakeholders.
• Updating websites managed by DCHA, which includes creating a variety of content, ensuring that the site is fresh and timely, accurate, representative of DCHA’s many bodies of work, and engaging to a variety of audiences.
• Coordinating and creating regular, topical, and timely content for various communication channels.
• Coordinating the development and dissemination of DCHA’s newsletters and other online outreach strategies.
• Producing videos for social media, events, and other marketing opportunities.
• Developing and compiling monthly reports and web analytics to inform content creation; setting benchmarks and goals to track progress and growth.
• Ensuring cross‑departmental collaboration on communications efforts.
• Maintaining and upholding DCHA’s branding and messaging guidelines in all digital and printed materials.
• Providing communications support to other departments, as needed.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Excellent verbal and written communication skills.
• Demonstrated planning and organization skills.
• Creative thinker with an eye for detail and design.
• Ability to take on responsibility and use initiative to prioritize and work effectively, under pressure and tight deadlines.
• Photography and video creation/editing skills are a plus.
• Ability to work independently; a self‑starter with a high level of motivation, creativity, and proactivity.
• Well‑versed in using social media platforms effectively to amplify messaging and engage with the target audience.
• Experience and versatility in adapting messages to different platforms.
• Open to learning about emerging trends, technologies, and…