Digital Organizing Strategist

Washington, District of Columbia, United States

The ACLU seeks applicants for the full‑time position of Digital Organizing Strategist in the National Political Advocacy Department of the ACLU’s National office in Washington, DC
, or New York
. This is a hybrid role that requires two (2) days per week in‑office or eight (8) days per month.

The National Political Advocacy Department builds power to achieve an accountable, representative democracy. It works across Reproductive Freedom, Democracy and Voting Rights, Systemic Equality, Immigration, Trans Justice, Criminal Justice and other core issues to protect and expand civil rights and civil liberties, and advance the freedom, equality, ability to prosper and humanity of all People.

Our department conducts analysis, develops policy, crafts world‑class campaigns and positions the ACLU to have impact across legislative, administrative, and electoral levers. We partner across the ACLU to drive national efforts, support affiliates, and amplify priorities. We center principles of equity, diversity, inclusion, and belonging in our approach.

This position is part of a collective bargaining unit and is represented by ACLU Staff United (ASU).

Reporting to the Deputy Director of National Organizing, the Digital Organizing Strategist will support the execution of digital organizing programs across NPAD. The role focuses on implementing digital tactics to mobilize volunteers and supporters for organizing campaigns, events, and trainings.

• Help draft, build, and send organizing emails and text messages to mobilize supporters for rallies, actions, trainings, volunteer opportunities, and other organizing programs in support of NPAD campaigns.
• Support email program coordination by scheduling sends, managing email calendar requests from the organizing team, and ensuring campaigns effectively reach supporters.
• Help build and manage lists and audiences in Every Action CRM for targeted outreach: create segments, manage suppress ions, and maintain data hygiene.
• Set up and manage events in Mobilize and other organizing platforms: create event pages, manage registrations, and track attendance.
• Help conduct basic A/B testing on subject lines, send times, and email content to optimize performance and engagement.
• Track and report on digital organizing metrics, including email performance, volunteer sign‑ups, event attendance, and engagement trends.
• Support volunteer team operations by coordinating with call team and text team leaders, troubleshooting technical issues, and ensuring volunteers have necessary tools and training.
• Assist with digital organizing tools troubleshooting, including Thru Text, Thru Talk, click‑to‑call tools, and other platforms used by the organizing team and volunteers.
• Maintain awareness of organizing system adjustments needed for campaigns, such as state‑specific exclusions, affiliate coordination, and compliance requirements.
• Support integration of new digital tools into Every Action and organizing workflows.
• Contribute to organizing team meetings and planning processes by providing digital organizing perspective and recommendations.
• Assist with training for organizing staff and volunteers on digital organizing tools and best practices.
• Position requires flexibility in work schedule, including the ability to work non‑traditional hours.

• Be committed to advancing the mission of the ACLU.
• Center and embed the principles of equity, inclusion and belonging in their work by demonstrating a commitment to diversity with an approach that respects and values multiple perspectives.
• Be committed to work collaboratively and respectfully toward resolving obstacles and conflicts.

• Experience in digital organizing, digital campaigns, advocacy, or a related field.
• Experience using CRM or email platforms such as Every Action, Action Network, NGP VAN, or similar.
• Strong writing skills with the ability to craft action‑oriented email and text content that drives engagement.
• Experience with event organizing tools such as Mobilize, Eventbrite, or similar platforms.
• Familiarity with A/B testing and using data to…