Business Development Representative

Join to apply for the Outreach Coordinator (BDR) role at Wayfinder
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We are a purpose-driven organization committed to fostering growth and learning.

We value equal access, inclusive community, and belonging throughout our organization.

• Represent Wayfinder’s products and services by developing a strong understanding of our K–12 solutions and conducting market research to align offerings with the needs of school districts.
• Generate leads and build relationships by nurturing warm prospects and identifying new potential partners across districts nationwide.
• Manage and maintain a sales pipeline by engaging prospects through each stage of the sales journey, from initial outreach to next steps and handoff to sales executives.
• Utilize sales tools and outreach strategies including Salesforce, Outreach.io, cold emailing and calling, and objection handling to create high-quality sales opportunities.
• Articulate Wayfinder’s value propositions clearly and persuasively in written and verbal communication to overcome objections and secure meetings with district decision-makers.

• Relevant
  
  Experience:
  
  Bachelor’s degree or 2–5 years of relevant professional experience, including 1–2 years in sales or business development with a track record of exceeding lead generation targets.
• Outreach & Sales
  
  Skills:
  
  Experience with cold calling, follow-up, and objection handling; energized by persistent outreach and securing meetings with hard-to-reach stakeholders.
• Relationship Building:
  Proven ability to build trust and engage effectively with high-level school district administrators through a warm, curious, and professional presence.
• Communication Excellence:
  Strong, polished written and verbal communication skills across phone, Slack, and email.
• Creative Problem Solving:
  Resourceful, analytical thinker who enjoys finding creative solutions and navigating complex challenges.
• Self-Starter Mentality:
  Thrives in a fast-paced, evolving environment; adaptable, resilient, and comfortable navigating ambiguity independently.
• Positive, Driven Mindset:
  Brings enthusiasm, persistence, and a “let’s figure it out” attitude while balancing changing priorities with steady execution.

• EdTech and K-12
  
  Education:
  
  Prior experience or demonstrated interest in the EdTech sector and/or K-12 education.
• CRM Proficiency:
  Experience working with Salesforce or other CRM software.

• Stock Options:
  Ownership in a fast-growing venture-backed company.
• 401k:
  We care about your ability to save for your future.
• Family Focus:
  Parental leave and flexibility for families.
• Time Off:
  Flexible vacation policy to encourage people to get out and see the world.
• Healthcare:
  Medical, dental, and vision policies.
• Goodies:
  Whatever hardware and software you need to get the job done.
• Team Fun:
  Regularly scheduled events, annual retreat, and celebrations.
• Learning:
  Learning & Development Opportunities to grow your skills and career.
• Great team:
  Working with fun, hard-working, kind people committed to making a difference!
• Flexible culture:
  We are results-focused. We don’t work at the office every day.
• And much more! Lots of other perks make this company an incredible place to work.

This is a full-time position with an estimated start date no later than February 2026.

Remote work. Wayfinder’s regular operating hours are Monday-Friday, 8:00 a.m. to 5:00 p.m. The daily work schedule may vary depending on the crew in which you are working.

If you are interested, please fill out the job application on Workable.

At Wayfinder, we don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our products, and our community. Wayfinder is proud to be an equal opportunity workplace.

Wayfinder compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual…