Director, Market Strategy and Ecosystem

You'll shape our go-to-market strategy, build and deepen our partner ecosystem, and turn market intelligence into revenue-generating growth initiatives — all in service of Tableau's mission to help people see and understand their data.

Scale Competitive Programs:
Redesign how competitive and market intelligence is captured, structured, and scaled enterprise-wide by turning ad-hoc insights into a systematic, repeatable program for thousands of sellers.

TAM & Whitespace Analysis:
Conduct rigorous market research to model TAM (Total Addressable Market), SAM, market share dynamics, and vertical whitespace opportunities across analytics, BI, and AI platforms.

Bridge Market Realities:
Partner closely with Product Marketing (PMM) and Product Management to infuse strategic messaging, positioning, and roadmaps with real-time field realities and buyer behavior.

Market & Industry Trend Tracking:
Monitor emerging macro trends, customer buying shifts, and competitive dynamics to identify threats and growth avenues.

Scaled Intelligence Delivery:
Build centralized market intelligence that make market research easily consumable and actionable for leadership and sales teams.

Cross-Functional Strategy Alignment:
Present data-backed market insights to C-suite executive stakeholders, informing GTM prioritization, vertical strategy, and ecosystem investments.

8–10+ years of experience in market research, competitive intelligence, corporate strategy, management consulting, or GTM strategy within enterprise software or data/analytics.

Quantitative & Modeling Rigor:
Proven track record of building market sizing models (TAM/SAM/SOM), competitive share assessments, and data-driven market forecasts.

Scalable Systems Mindset:
Demonstrated success in building programmatic, scaled research architectures that deliver continuous, actionable intelligence to field and leadership teams.

Market-to-Product Translation:
Exceptional ability to translate macro market trends and buyer realities into concrete recommendations for Product, Marketing, and Sales leaders.

Domain Expertise:
Deep knowledge of the business intelligence, analytics, enterprise data management, and cloud ecosystems.

Education:

MBA or Master’s in Market Research, Economics, Finance, or equivalent experience preferred.

Be part of the world's leading analytics platform, backed by Salesforce

Lead a strategy that shapes the future of data-driven decision-making at scale

Collaborative, curious culture that values innovation, inclusion, and customer success

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.

More details about company benefits can be found at the following link:

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $197,300 - $313,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $237,700 - $344,700 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodation Request Form .

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all…