Sr. Product Marketing Manager - White Label Phones​/Tablets

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

The Sr. Product Marketing Manager – Phones & Tablets is accountable for the end-to-end definition, positioning, lifecycle management, and in-market success of T-Mobile’s private label smartphone and tablet portfolio. Each device is envisioned to solve specific customer problems, support brand positioning, and deliver defined business outcomes including growth, customer lifetime value (CLV), and margin performance. The Sr PMM identifies the intersection of customer unmet needs, OEM hardware capabilities, platform dependencies (T-Life, system services, cloud integrations), and connectivity models (5G, LTE, Wi-Fi, eSIM) to ensure devices are differentiated, financially aligned, and commercially successful.

This role partners across Portfolio Strategy, Product, LOBs, Finance, Supply Chain, Care, Retail Ops, Platform/IT, and OEMs to ensure devices are intentionally defined and actively managed from concept through end-of-life.

• Owns product marketing strategy for private label phones and tablets end-to-end.
• Defines and maintains MRDs, translating customer insights into feature-level requirements and success metrics.
• Identifies unmet customer needs and differentiation opportunities through research, VOC, seller insights, and performance data.
• Translates OEM/ODM hardware architecture and connectivity capabilities into clear, differentiated value propositions.
• Owns CX product testing from development to in market and EOL.
• Ensures product readiness across T-Life and related platform capabilities.
• Owns product positioning and works with internal marketing partners to define messaging/lifecycle planning from launch through EOL.
• Lead cross-functional marketing teams across Product, Sales, Frontline, Creative, and Analytics to develop integrated go-to-market strategies that drive product adoption, revenue growth, and market share expansion.
• Aligns devices to QGP targets and LOB growth strategies.
• Defines offer and promotion intent in partnership with LOBs and Finance; accountable for commercial performance.
• Aligns product strategy to LRF assumptions, margin targets, and CLV impact.
• Understands demand planning, PO coverage, allocation, and inventory health; escalates risks impacting performance.
• Tracks product health dashboards including adoption, retention, CX signals, and financial performance.
• Provides performance inputs into joint business reviews.
• Identifies operational issues that impede product success and drives improvement within sphere of influence.

• 7+ years of Product Management or Product Marketing experience in consumer devices, hardware-enabled services, or related technology environments.
• Bachelor’s Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required).

Experience managing hardware-enabled products from concept through launch, in-market optimization, and EOL. (Required)

Working knowledge of device development cycles, hardware trade-offs, platform integration requirements (T-Life, system apps, cloud services), and device connectivity across 5G, LTE, Wi-Fi, and eSIM environments. (Required)

Strong understanding of end-to-end customer journeys including purchase, activation, onboarding, and upgrade cycles. (Required)

Demonstrated ability to align product decisions to QGP, CLV, LRF, and margin objectives. (Required)

Ability to communicate clearly and influence cross-functional stakeholders including Product, IT, Finance, Supply Chain, and OEM partners. (Required)

Experience partnering with development and…