Sr. Product Marketing Manager - White Label Connected Devices

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth‑building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

The Sr. Product Marketing Manager – Connected Devices is accountable for the end‑to‑end definition, positioning, lifecycle management, and in‑market success of T‑Mobile’s connected device portfolio, including IoT devices, wearables, and trackers.

Each connected device is designed to solve specific customer problems and deliver measurable business outcomes including growth, CLV expansion, and sustainable margin performance.

The Sr PMM identifies the intersection of customer unmet needs, OEM/ODM hardware architecture, companion app and cloud platform dependencies (T‑Life, SyncUP app, backend services), and connectivity frameworks (5G, LTE‑M, NB‑IoT, Wi‑Fi, Bluetooth, eSIM) to ensure devices are scalable, reliable, and commercially successful.

This role partners across Portfolio Strategy, Product, LOBs, Finance, Supply Chain, Care, Retail Ops, Platform/IT, and OEM partners to manage connected devices from concept through end‑of‑life.

• Owns product marketing strategy for connected devices end‑to‑end.
• Defines and maintains MRDs, translating customer problems and CX insights into feature‑level requirements and success metrics.
• Identifies unmet customer needs and friction points through VOC, activation data, care drivers, and performance analytics.
• Translates OEM/ODM hardware design, companion application architecture, cloud integration, and connectivity frameworks into scalable product strategies and differentiated value propositions.
• Owns CX product testing from development to in‑market and EOL.
• Ensures connected device readiness across T‑Life and related platform capabilities.
• Owns product positioning and works with internal marketing partners to define messaging/lifecycle planning from launch through EOL and migration.
• Lead cross‑functional marketing teams across Product, Sales, Frontline, Creative, and Analytics to develop integrated go‑to‑market strategies that drive product adoption, revenue growth, and market share expansion.
• Aligns connected device portfolio to QGP targets and LOB growth strategies.
• Defines offer and promotion intent in partnership with LOBs and Finance; accountable for commercial success.
• Aligns product strategy to LRF assumptions, margin targets, and CLV impact.
• Understands demand planning, allocation strategy, and inventory health; escalates risks impacting performance.
• Tracks dashboards measuring adoption, activation success, retention impact, CX signals, and financial performance.
• Provides performance inputs into joint business reviews.
• Identifies operational or organizational issues impacting product success and drives improvement within sphere of influence.

• 7+ years of Product Management or Product Marketing experience in connected devices, IoT ecosystems, or hardware‑enabled services.
• Bachelor’s Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)

Experience managing connected hardware‑enabled products from concept through launch, optimization, and EOL. (Required)

Working knowledge of device development cycles, hardware architecture, companion application and cloud platform integration, and device connectivity across 5G, LTE‑M, NB‑IoT, Wi‑Fi, Bluetooth, and eSIM environments. (Required)

Advanced understanding of connected device customer journeys including activation, provisioning, onboarding, and ongoing usage. (Required)

Demonstrated ability to align product decisions to QGP, CLV, LRF, and margin objectives. (Required)

Ability to communicate clearly and influence cross‑functional…