Sr Product Marketing Manager- Device Insurance Segments

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The Sr. Product Marketing Manager for Home Tech Insurance will lead strategy, positioning, and commercial performance for a key revenue-driving product within T-Mobile’s Home portfolio. This role owns the end-to-end product marketing lifecycle — from vision and value proposition development to go-to-market strategy and in-market optimization — ensuring strong customer adoption, revenue growth, and differentiated market positioning.

This leader partners closely with Product, Insights & Analytics, GTM, Sales, Finance, and external partners to translate customer needs and industry trends into compelling propositions and scalable growth strategies. They will define target segments, shape messaging architecture, influence roadmap priorities, and deliver integrated marketing plans that drive measurable business outcomes.

Success in this role requires a strategic, growth-oriented thinker who thrives in ambiguity and can build from concept to commercialization. The ideal candidate combines strong business and financial acumen with deep consumer empathy, leveraging insights to inform positioning, pricing, packaging, and channel strategy. They are equally comfortable shaping executive-level strategy and diving into performance analytics to optimize results.

This role demands exceptional cross-functional leadership, structured problem-solving, and executive-ready communication skills. A test-and-learn mindset, bias for action, and ability to operate with speed and accountability will be critical to delivering innovative Home Tech solutions that elevate the customer experience and accelerate growth.

• Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
• Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
• Engage with product, technical and other teams on validating feasibility
• Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
• Collaborate to build effective sales tools, training materials, selling pitches, FAQS, rep compensation plans etc that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts.
• Partner with digital, base and vendor teams to develop end 2 end customer journeys
• Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders and performance manage the channels
• Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins.
• Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
• Also responsible for other Duties/Projects as assigned by business management as needed.

• Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
• Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
• 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue

• Go-to-market Strategy :
  Experience developing go-to-market strategies, messaging and related tactics in close…