Sr. Product Marketing Manager, Network Leadership

Overview

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package. This role will define and communicate product and marketing strategies that align with business goals and market demands, with a focus on T-Mobile's primary product: the network, and the programs that strengthen customer perception of the network and drive consideration and choice.

A key specialization of this role is owning the full breadth of network positioning, messaging, and go-to-market programs, spanning value proposition and claims, frontline enablement tools, proof-based marketing, competitive strategy, and partner programs, that strengthen how customers perceive and choose T-Mobile’s network across every channel. Core product marketing responsibilities include developing value propositions, messaging frameworks, and commercial strategies that engage customers and support sales channels.

The role requires collaboration with cross-functional teams including Brand, Integrated Marketing Strategy, Product, and the frontline to create network-led marketing materials and go-to-market programs. Success is measured by improvements in network perception and consideration and the effectiveness of network narrative programs in driving customer engagement and growth.

• Own the network value proposition, positioning, and messaging architecture by developing and maintaining the claims hierarchy, messaging frameworks, and positioning that define how T-Mobile communicates its network leadership across all channels and audiences
• Develop product positioning and messaging that resonate with target audiences to increase sales pipeline and prospects
• Create product collateral including data sheets, technical briefs, and presentations to support revenue generation
• Enable sales and partners by building sales tools and training materials that improve product understanding and competitive positioning
• Deliver webinars and training sessions to diverse audiences to enhance product knowledge and adoption
• Provide market and buyer insights to inform campaign strategies focused on demand creation and reputation building
• Monitor product performance and conduct analysis to inform product adoption and provide feedback to product teams
• Also responsible for other duties/projects as assigned by business management as needed

• Bachelors degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
• Acceptable areas of study include Marketing, Business, Communications, or relevant field of study (Required)
• 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)

• Business Acumen (Required)
• Network Positioning & Messaging (Required)
• Go-To-Market Strategies (Required)
• Data Analysis (Required)
• Market Strategies (Required)
• Messaging Strategies (Required)
• Product Marketing (Required)
• Product Positioning (Required)
• Product promotions (Required)
• Sales Enablement (Required)
• Stakeholder Management (Required)
• Strategic Thinking (Required)
• Value Propositions (Required)

• At least 18 years of age
• Legally authorized to work in the United States

Travel
:
Travel Required (Yes/No):
Yes

DOT Regulated
: DOT Regulated Position (Yes/No):
No
Safety Sensitive Position (Yes/No):
No

Base Pay Range
: $119,600 - $215,700
Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The actual pay will be based on location, qualifications, and experience, and may vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses…