Sr Commercial Marketing Manager - Customer & Segmentation

Sr. Commercial Marketing Manager, Customer Growth & Segmentation

Responsible for driving 5G broadband growth through customer segment innovation, commercialization strategy, and market expansion initiatives. The role identifies and develops high‑potential customer segments, differentiates value propositions, and targets acquisition strategies that strengthen T‑Mobile’s competitive position for its Postpaid and Prepaid broadband business.

• Lead customer segment innovation and commercialization initiatives focused on driving 5G broadband growth and customer acquisition
• Develop customer segmentation frameworks, value propositions, acquisition strategies, and business cases to support growth initiatives
• Partner cross‑functionally with Marketing, Product, Pricing, Brand, Commercial Growth, and Planning teams to develop and execute go‑to‑market initiatives
• Manage segment performance using insights and marketing intelligence to optimize strategy and drive continuous improvement
• Present strategic recommendations, opportunity assessments, and performance updates to senior leadership
• Perform other duties/projects assigned by business management as needed

• Bachelor’s degree in Marketing, Business, Communications, or related field, or 7 years of equivalent work experience; advanced degree preferred
• 7+ years of experience in Marketing, Product Marketing, Commercial Strategy, Customer Segmentation, Growth Marketing, or related disciplines
• Proven experience developing customer acquisition strategies and commercialization plans in highly competitive industries
• Strong strategic thinking and analytical capabilities with the ability to translate customer, market, and performance insights into actionable business strategies
• Experience developing value propositions, go‑to‑market plans, and targeted customer strategies that drive measurable business outcomes
• Demonstrated success leading cross‑functional initiatives and influencing stakeholders across matrixed organizations
• Strong communication, storytelling, and presentation skills
• Entrepreneurial mindset with a passion for innovation and problem solving
• At least 18 years of age
• Legally authorized to work in the United States

Travel Required:

Yes

This is a hybrid role requiring a minimum of 3 days per week in the office.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law.

Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Individuals with a disability who require a reasonable accommodation at any time in the application or interview process should contact Applic or  This channel is not a means to apply for or inquire about a position and is not responsive to non‑accommodation related requests.