Sr Product Marketing Managers

Position

Sr Product Marketing Manager, Bellevue, WA. Lead strategy, development, and commercialization of new telecom and home internet products, technologies and innovations, leveraging deep market insights, competitive intelligence, and financial modeling to drive product adoption, revenue growth, and profitability.

• Define product positioning, value propositions, pricing strategy and go-to‑market strategies based on deep consumer insights, pain points, and industry trends.
• Lead launch strategy for new products and innovations, creating a 360° holistic marketing plan including retail launch materials, sales tools, advertising and messaging.
• Drive advanced competitive intelligence frameworks, incorporating deep‑dive benchmarking, competitive pricing analysis, market share and volume growth analysis, feature‑for‑feature analysis, and technical differentiation to shape future product roadmap decisions.
• Lead and architect market intelligence programs to evaluate product demand, customer adoption trends, and competitive positioning, ensuring the product portfolio remains aligned with market needs.
• Synthesize complex telecom industry trends, regulatory shifts, and evolving customer behaviors into actionable product marketing strategies, ensuring new and existing products continuously address pain points and drive long‑term adoption.
• Analyze FCC filings using Tableau to assess competitive footprints, ISP presence, and internet technology distribution, optimizing footprint expansion strategies and product portfolio coverage.
• Guide proprietary research initiatives, including product conjoint studies, qualitative and quantitative usability testing, and ethnographic studies, ensuring insights drive meaningful improvements.
• Leverage first‑party and third‑party data sources (Open Signal, Ookla, Mintel, Kantar Media) to create hyper‑personalized product, pricing, and customer segmentation models that inform go-to‑market and retention strategies.
• Partner with R&D and network engineering teams to align product development with customer pain points, ensuring portfolio design meets market needs and drives adoption.
• Develop and apply correlation and regression models to analyze large multi‑source datasets, ensuring precision in market predictions, adoption trends, and customer segmentation to guide portfolio expansion decisions.
• Build and manage predictive analytics dashboards using Excel and Tableau to track product performance, identify portfolio gaps, and ensure revenue goals are met.
• Own the end‑to‑end product marketing lifecycle, from idea inception, technical feasibility assessment, financial modeling, and product development collaboration to go‑to‑market execution and performance tracking.
• Provide marketing and technical requirements for engineering and IT teams to develop new features and solutions based on T‑Mobile’s hardware and network capabilities.
• Partner with cross‑functional teams—including Network Engineering, R&D, Finance, and Technical Product Management—to assess the technical feasibility and deployment viability of new telecom products such as 5G Fixed Wireless and fiber‑based broadband.
• Develop business cases for new products, incorporating technical infrastructure requirements, projected costs, ROI, IRR, RoN, CLV, and churn probabilities, ensuring financial viability before advancing development.
• Define and validate the customer value proposition for new telecom products, managing in‑depth research to align features, pricing, and messaging with customer pain points and market gaps.
• Translate complex network engineering concepts (5G mmWave, fixed wireless access, fiber backhaul, CBRS spectrum) into product requirements, business strategies, and go‑to‑market plans.
• Execute GTM strategies, ensuring each new product launch includes customer education, sales enablement, competitive positioning, and adoption roadmaps to drive rapid market penetration.
• Develop frontline sales enablement and training materials, competitive positioning, talk tracks, and FAQs to equip sales teams in communicating product value and differentiation.
• Work across business units, product teams, and marketing counterparts…