Marketing Manager

Location: Naches

POSITION SUMMARY The Marketing Manager leads our marketing and communications efforts. As the steward of the White Pass brand, you will craft compelling campaigns that celebrate what makes this mountain unique — its welcoming atmosphere, family-friendly culture, and world-class mountain experiences. Drawing on deep knowledge of our guests and community, you will drive awareness, engagement, and loyalty across all channels.

BENEFITS
401(k) Plan:
Eligible after 1,000 service hours

Group Health Insurance:
Eligible after 60 days of employment

Life Insurance Paid Time Off Additional Perks:
An employee season pass for yourself, dependent season passes or guest vouchers, free or discounted rentals and lessons, discounts on food, beverage, and retail, and free skiing at partner resorts across the region ESSENTIAL DUTIES AND RESPONSIBILITIES The duties listed are intended to illustrate the general nature of the position and are not intended to be a comprehensive list. Additional tasks may be assigned as needed.

Supervise staff including hiring, training, scheduling, and performance management

Oversee daily operations and respond to emerging issues with independent decision-making

Monitor departmental performance and implement improvements to workflows and service delivery

Ensure compliance with resort policies, safety standards, and operational procedures

Participate in cross-departmental planning and contribute to resource allocation decisions in collaboration with directors and peer managers

Brand & Storytelling Lead the development and execution of a comprehensive marketing strategy that authentically represents the White Pass brand

Tell the White Pass story in a way that resonates with both long-time community members and first-time guests

Maintain and evolve the mountain's welcoming, family-friendly identity across all communications and platforms

Campaigns & Content Develop and execute campaigns that spotlight key products, experiences, events, and new offerings

Oversee content creation across digital, social, email, and print channels

Integrate new mountain offerings and seasonal updates into the overall brand narrative

Cross-Departmental Collaboration Partner with departments including the Learning Center, Rental, Food & Beverage, and Operations to align marketing with on-mountain reality

Work directly with staff to bring new ideas to life and improve the day-to-day guest experience through effective communication

Represent the marketing perspective in leadership and planning discussions

Data & Analytics Collect, analyze, and apply guest feedback and mountain performance data to refine marketing strategies

Track campaign performance and adjust tactics to optimize reach and impact

Streamline marketing systems and product communications for clarity and efficiencyQUALIFICATIONSRequired3+ years of experience in marketing, communications, or a related field

Proven ability to develop and execute multi-channel marketing campaigns

Strong written and verbal communication skills

Proficiency with social media platforms, email marketing tools, and digital analytics

Ability to manage multiple projects simultaneously in a fast-paced, seasonal environment

Preferred

Experience in ski resort, outdoor recreation, or hospitality marketing

Familiarity with White Pass Ski Area, its community, and mountain culture

Experience with graphic design tools (Canva, Adobe Creative Suite, or equivalent)
Background in photography, videography, or content production PHYSICAL DEMANDS While performing the duties of this position, the employee is regularly required to sit at a computer workstation, operate standard office equipment, and use a phone and camera equipment. The role requires clear and effective communication, both verbally and in writing, when working with coworkers, guests, and partners. At times, marketing staff may need to ski or snowboard in order to capture media, attend events, or represent the ski area in an on-hill setting.

This requires the ability to safely navigate varying terrain and conditions while carrying or using equipment such as cameras or promotional materials. The employee may also be required to stand, walk, bend, or move…