Broadband Integrated Marketing Manager

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

The Integrated Marketing Manager supports the development and execution of integrated acquisition marketing initiatives for T-Mobile’s Home Internet portfolio, including Fiber and 5G Home Internet. This role helps translate marketing strategy, product priorities, audience insights, and campaign messaging plans into coordinated marketing programs across paid, owned, earned, retail, and digital channels. The Manager works collaboratively with cross-functional partners to ensure consistent messaging, brand alignment, and strong execution across the consumer experience.

By leveraging market data, customer insights, and campaign performance, this role identifies opportunities to improve campaign effectiveness, increase audience engagement, and support commercial and brand objectives. This is a highly cross-functional role for a marketer who can manage complex work streams, drive alignment across teams, and help bring integrated campaigns to market with clarity and consistency.

This is a hybrid role requiring a minimum of 3 days per week in office.

• Support development and execution of integrated Broadband acquisition marketing plans, ensuring alignment with business goals, product priorities, messaging frameworks, and T-Mobile brand strategy.
• Translate marketing strategy, audience insights, product positioning, and go-to-market priorities into campaign briefs, messaging inputs, timelines, launch plans, and partner-ready executional guidance.
• Ensure consumer-facing campaign outputs across channels are cohesive, accurate, brand-aligned, and consistent with approved messaging, offer details, product positioning, and acquisition objectives.
• Manage cross-functional campaign work streams across creative, retail, digital, web, PR, and channel partners to ensure plans move from brief through launch on time and with clear accountability.
• Monitor campaign performance, market data, customer insights, and competitive activity to identify opportunities to improve message consistency, campaign effectiveness, audience engagement, and future planning.
• Also responsible for other duties/projects as assigned by business management as needed

• Brand Management
• Campaign Management
• Cross-Functional Leadership
• Customer Insights
• Data Analysis
• Integrated Marketing
• Marketing Analytics
• Omnichannel Marketing
• Strategic Thinking

• Bachelor's degree in Marketing, Communications, or Business plus 3 years of related work experience, or advanced degree with 1 year of related work experience, or combination of education and experience deemed equivalent
• 4+ years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands
• Less than 2 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution
• Solid understanding of digital brand marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
• Experience in data driven marketing techniques and traditional database marketing is essential
• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
• Strong communications skills by presentation, written and verbal methods with frequent C-Level presentations
• Ability…