Executive Director Of Marketing

The Executive Director of Marketing provides strategic leadership for the marketing and brand for Northern Quest Resort & Casino. This role is responsible for developing and executing integrated marketing plans and strategies that drive revenue growth, guest acquisition, and brand visibility across the property’s gaming, resort, entertainment, retail, and sponsorship initiatives.

The Executive Director of Marketing oversees all advertising, digital marketing, brand management, and media strategy, ensuring all marketing efforts strengthen Northern Quest’s position as a premier regional gaming and entertainment destination. This position works closely with gaming, resort operations, entertainment, and loyalty leadership to align marketing strategies with operational priorities, guest experience objectives, and financial performance goals while ensuring compliance with Tribal gaming regulations and enterprise policies.

Marketing Strategy and Brand Leadership

• Establish and lead the integrated marketing and brand initiatives to drive visitation, gaming revenue, and resort utilization.
• Ensure consistent brand positioning and messaging across all marketing channels and guest communications.
• Evaluate market trends, guest insights, and competitive activity to identify strategic opportunities that enhance market share and brand relevance.

Property Market Integration

• Partner with gaming and resort leadership to align marketing initiatives with operational priorities, including casino gaming, hotel and RV, food and beverage, spa, retail, and entertainment offerings.
• Lead marketing strategies that increase guest visitation, rated play, resort occupancy, and cross-property guest engagement.
• Coordinate marketing support for property events, promotions, and entertainment programming to drive visitation and regional awareness.
• Collaborate with loyalty marketing, player development, and database marketing teams to ensure marketing strategies support guest loyalty programs and reinvestment strategies.

Advertising, Digital & Media Strategy

• Oversee the development and execution of advertising and marketing campaigns across digital, broadcast, print, social media, and emerging platforms.
• Direct agency partnerships, media planning, and creative strategy to maximize marketing effectiveness and return on investment.
• Ensure digital marketing initiatives including website, social media, on-property digital, and online advertising align with brand standards and marketing objectives.

Entertainment, Retail & Sponsorship Marketing

• Lead marketing strategies supporting Northern Quest’s entertainment venues, major events, and headline performances to strengthen market visibility and drive visitation.
• Support marketing initiatives that promote retail outlets, property amenities, and guest experiences to increase non-gaming revenue and overall guest engagement.
• Develop and oversee sponsorship and partnership marketing opportunities that expand brand exposure and community presence.

Marketing Analytics & Performance Management

• Establish performance metrics and reporting frameworks to evaluate marketing effectiveness, guest acquisition, and return on marketing investment.
• Utilize guest data, analytics, and market research to inform strategic marketing decisions and improve campaign performance.
• Oversee competitive intelligence and market research efforts to identify emerging trends and strategic opportunities.

Financial Stewardship

• Develop and manage the marketing department operating budget and ensure responsible allocation of marketing resources.
• Evaluate marketing investments, vendor relationships, and media expenditures to maximize return on investment and support property…