Brand Manager

Location: Preston

WHO WE AREWe’re Talking Rain Beverage Company, we create better-for-you beverages featuring great flavors and colors from natural sources. We live life in full flavor and believe the world should too. We create connections with every sip of our iconic Sparkling Ice, Sparkling Ice Caffeine, Sparkling Ice Energy, and Popwell.

When it comes to success, we know we’re only as strong as our team. That's why we're an equal-opportunity employer. We value diversity and practice inclusivity, hiring great people who enhance our company.

Our Rain Makers are our most important asset. That’s why we invest in them with benefits and development opportunities that reflect just how much we value them.

WHAT YOU'LL DOEvery single day, our Marketing team searches for surprising and refreshing ways to create connections with our customers and consumers.

You’ll lead the vision, strategy, and execution for the Sparkling Ice Caffeine brand—identifying growth opportunities, developing long-term plans, and driving performance across key business and marketing KPIs. You’ll collaborate cross-functionally to bring strategies to life, ensuring alignment across marketing, sales, R&D, supply chain, and finance. It’s a chance to shape brand direction, deliver measurable results, and make a direct impact on Talking Rain’s success.

Reports to:

Director, Brand Marketing

Location:

Onsite at our Preston, WA office 4 days a week Annual Bonus Potential: 10% - Eligibility is based on the company hitting annual financial targets.

Base Salary: $120,000 - $150,000 (depending on experience)

Note:

New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity and market.

Develop and recommend the long-term vision and key strategies for the brand with a wide scope encompassing cross-functional areas including sales, shopper marketing, supply chain, sales, and finance.

Develop and own the annual brand business plan to deliver on key Brand KPIs.Measure key brand, financial, and marketing investment KPIs while taking action against learning. Lead the development of a marketing strategy that helps deliver brand KPIs and partner with our creative and media agencies on messaging and communication strategies.

Translate the annual brand plan into a national sell story in partnership with sales.

Collaborate with Insights team to identify product offering gaps and valuable consumers insights to drive portfolio strategy and brand growth through the innovation pipeline.

Lead the development of packaging and product development briefs and manage the innovation process through commercialization.

Provide brand‑level inputs to the volume forecast and demand planning process, flagging risks and opportunities to plan.

Monitor competitive activity and category trends; bring implications and recommendations to the team.

Complete other responsibilities as assigned.

We spark joy with every sip. And we’ve found a lot of value in in-person connections! As a young, fast-growing company, we’re still creating and refining the systems that will fuel our future growth. Onsite presence is beyond collaboration, and here is why onsite presence matters:

Drive Innovation through Proximity – Supporting innovation and new product development with R&D through tasting sessions, competitive product evaluations, and formula explorations.

Speeds decision-making – Collaborating in a fast-paced environment to capture the essence of our products and drive impactful marketing strategies.

Strengthens cross-functional execution – Lead commercialization meetings where PMO, Supply Chain, R&D, and Finance need to resolve tradeoffs together in one room.

WHAT YOU BRING4-6 years of product/brand management experience, ideally with a…