Starbird Names Stefanie Lee Chief Financial Officer

Veteran finance executive joins super‑premium chicken brand as it accelerates national expansion

San Francisco, CA () Starbird, the San Francisco‑based chicken concept, has appointed Stefanie Lee as chief financial officer. The hire adds a seasoned financial executive to a leadership team that is rapidly building out as the brand continues its national expansion.

In her new role, Lee will lead all aspects of Starbird’s finance function, including financial planning and analysis, budgeting and forecasting, revenue analytics, pricing strategy, accounting and board reporting. She will also partner closely with operations and franchise leadership to support sustainable unit economics as Starbird grows beyond its California home market.

Lee joins Starbird with more than 18 years of finance and operations leadership across franchising, fitness and wellness, restaurants, retail and e‑commerce, travel and sports. Most recently, she served as CFO of TITLE Boxing Club, the largest franchisor of boxing fitness studios in the United States, where she oversaw financial strategy and franchise economics ahead of a major national expansion. Her career also includes senior finance roles at Dine Brands Global, Krispy Kreme, PADI, Cold Stone Creamery and other globally recognized brands, giving her direct experience with both publicly traded and private equity‑backed companies  experience spans franchise and multi‑unit restaurant environments, supporting both franchisors and franchisees and bringing a practical lens on unit‑level performance and broader brand strategy.