Senior SEO Specialist – Local & Content

Heads up before you go further: a video application is required to be considered.

We'll explain it in detail at the bottom, but here's the short version: this is a high-investment role and we filter hard. Resume + a short video interview through Hire Flix. Both required. No video, no consideration.

Start your video application here.

This role is for the SEO who's tired of building strategies that get watered down by committee, tired of waiting three months for someone to approve a content brief, tired of doing great work that gets buried inside a giant agency client roster.

You’ll work directly with the founder. When you spot an opportunity, you can act on it. When you have a strong opinion about how something should be done, you’ll be heard. The work you ship in your first 90 days will visibly move the business, and you’ll be able to point to specific pages, links, and rankings and say "I did that."

If you want a role where you can put your head down, build a real content engine from scratch, and watch it compound month over month, this is it. If you want to manage other SEOs or sit in strategy meetings all day, this isn't.

We’re a residential plumbing company based in Orange County, California. We’ve built a strong brand serving homeowners across Southern California, and we’re investing heavily in organic growth. This role is a key part of that investment.

We’re hiring a Senior SEO Specialist to own our content and link building strategy in-house. You’ll be the SEO expert in the room, and you’ll be expected to know more than the people you report to. We don’t want someone we have to train. We want someone who’s going to teach us things and push us to be better.

We are bringing this work in-house, which means no agency layer between you and the founder. You’ll work directly with our CMO, our founder, and our Senior Web Developer to drive organic traffic, improve local rankings, and build a content engine that compounds over time.

This role does not operate in isolation. You’re one half of a tight in‑house pair built specifically to scale our organic growth.

Senior Web Developer:
Your closest day‑to‑day collaborator. They own the technical surface (page builds, performance, schema implementation, site architecture, GTM, GA4, Search Console error resolution). You own the strategy and the content that goes on the pages they build. Daily Slack collaboration, a weekly working session, and a clean handoff process for everything that touches both surfaces.

CMO:
Strategic alignment, content priorities, performance review. You’ll have a weekly working session with the CMO.

Founder:
Direct communication when needed. The founder is engaged with this work, not buried two layers up.

• Content production earching, writing, and optimizing 4 to 6 publish‑ready pieces per week, scaling to 6 to 8 once you’re dialed in. This includes blog posts, service pages, location pages, and campaign landing pages. AI‑assisted production is expected. We use Claude for drafting from briefs you build. You own the brief, the structure, the editorial review, and final QA. Pure AI‑drafted content does not ship without your review.
• Link building, full ownership. Outreach, guest posting, digital PR, broken link building, HARO, manufacturer dealer pages, local sponsor ships, competitor link gap analysis. You own the strategy, the targets, the outreach, the follow‑up, and the reporting on what landed.
• Content and on‑page SEO strategy. Keyword research, topical authority building, content refreshes, content gap identification, competitor positioning. You set the editorial calendar.
• Internal linking strategy. You own what links to what, anchor text, topical clusters, and content interconnection. The web developer owns the technical implementation and architecture that makes it scale.
• Schema strategy. You decide what schema types we need, what fields, and what content goes in. The web developer handles JSON‑LD implementation, structured data testing, and deployment. You review and confirm before it ships.
• Local SEO. Location page strategy, citation management, NAP…