Senior Manager, Web & SEO

Arc Site is the leading mobile sketching and drawing-based takeoff and estimating solution, trusted by designers, field sales teams, technicians, and inspectors. Our intuitive platform empowers users to create professional drawings on any device—without the steep learning curve of traditional CAD software—helping businesses save time, generate quotes faster, and close deals more efficiently.

We’re a remote-first team with a strong sense of community, driven by growth, collaboration, and our core values: start with the customer, constantly improve, take risks, operate with transparency, and own it. At Arc Site, every team member has the opportunity to grow their career while making an impact, shaping the future of design, and living these values in everything we do.

Arc Site is hiring a Senior Manager, Web & SEO to own the website as a growth engine and lead organic acquisition. This role is accountable for technical SEO, on-page optimization, programmatic SEO, conversion rate optimization, and content prioritization and pipeline operations—including evolving our strategy to incorporate AEO (Answer Engine Optimization) across modern search and AI answer surfaces.

You’ll operate as the marketing owner for web and organic growth, partnering across Paid, Content, Product Marketing, and Rev Ops/Analytics to align keyword targets, messaging, landing pages, and conversion paths for both self-serve and sales-assisted outcomes.

• Organic acquisition grows with clear reporting tied to trial starts/signups and sales lead/pipeline contribution.
• Web conversion improves across priority journeys (trial/signup, demo/lead capture).
• A scalable programmatic SEO motion is live for long-tail coverage with strong governance and quality controls.
• A clear, durable keyword + content roadmap is operating, increasingly optimized for answer-first formats and AI-driven discovery.

• Own Arc Site’s website experience in Webflow: page quality, UX consistency, messaging alignment, performance hygiene, and ongoing upkeep.
• Build and optimize high-impact landing pages and key journeys across self-serve and sales-assisted conversion paths.
• Run a CRO iteration cadence: identify friction, prioritize tests/changes, ship updates, and report impact.

• Own SEO performance end-to-end: site architecture, crawl/index health, internal linking, on-page optimization, and off-page levers.
• Conduct regular audits and implement improvements across the website and content system.
• Ensure pages consistently match search intent and drive downstream outcomes (signups, leads, and pipeline).

• Own keyword research and prioritization across core intent areas (education/templates, solution/industry pages, alternatives/comparisons, and high-intent evaluation pages).
• Identify, validate, and build high-value SEO content opportunities directly—balancing quick-win coverage with durable “pillar” assets.
• Structure and optimize pages to improve performance across modern search experiences, including answer-first formats and AI-driven discovery (AEO).
• Partner with the Content Marketing team to scale successful themes into higher-quality, full-funnel content (e.g., deeper narratives, proof-driven assets, editorial-led pieces).
• Build and publish core SEO content directly (net-new pages and updates), maintaining strong standards for intent match, differentiation, and conversion alignment.
• Run a consistent refresh and optimization cadence across priority pages based on performance signals and business needs.
• Develop and govern repeatable page systems (templates, QA checks, internal linking rules, structured components) to scale production efficiently without sacrificing quality.
• When needed, coordinate with freelancers/agencies to extend output, with clear QA and publishing standards.

• Build and manage programmatic SEO initiatives to capture long-tail demand via repeatable templates and governed page creation.
• Establish QA rules and…